Is Facebook Becoming Obsolete?

Over the past year, there has been a lot of debate about whether Facebook is dying out. Is it losing its fan base to other rising apps and networks, such as Instagram and Google+? Or is it becoming unpopular with teens because it’s just not the “cool” thing to use anymore?

While bloggers and analysts are treating the issues as some new scandal, we have seen this topic arise before when Twitter came on the scene in 2006. Everyone thought Facebook would lose out to Twitter, because Twitter was the new trend and more versatile than Facebook. However, Facebook responded by making itself more adaptable to the changing trends and incorporating Twitter into its very structure, thereby ensuring its survival. Now Facebook and Twitter coexist, and it is clear neither one is about to eliminate the other.

Facebook is really not in any danger of becoming obsolete. It is still considered a great networking tool that lets you connect with people that you may not get to see every day. Facebook has been around since 2004 and has only steadily increased users every year since its appearance on the market. Facebook is currently the #1 (most popular) social network worldwide, surpassing YouTube, Google+, Twitter, and Instagram by at least 20% account ownership and active usage (see graph below). In most consumers’ opinion, Instagram is the current biggest threat to Facebook. However, what most users might not realize is that Facebook now owns Instagram, therefore making the threat obsolete.

Global Penetration OF Social Platforms

Image from TechCrunch article.

Basically, analysts and other opinionated bloggers can try to predict what they want about Facebook, but the facts seem to speak for themselves. Facebook has been around this long and is not going anywhere anytime soon.

- Colleen Stanley (MOS Office Manager)


Basic Guide to Predicting Adwords Conversions

The purpose of this blog is to provide an easy-to-understand and easy-to-use method of predicting conversions off of a chosen variable in an Adwords account.

Keep in mind – this is the simplest way, and therefore one of the less accurate. You’ll get a good estimate, but some more heavy lifting is needed to factor in the huge number of variables the average account has.

So, first thing first. Go to your Adwords account and export a report of weekly data for whatever ad group or campaign you’d like to predict. The more data you have the better (make sure to highlight the whole spreadsheet once it’s in excel, including headers, and select to format it as a table). Once you do this, you will have a spreadsheet that looks something like this:

(image has been blurred because contains client info)

(data has been blurred because of confidential client info)

Now, from this spreadsheet go to the headers – they’ll be the top row, and select the arrow next to the filter that says “Clicks”.













Once you reach this menu, click “Sort Smallest to Largest” at the top. This will sort all of the data according to number of clicks.

You will end up with a selection of data that looks something like this:














Once you have your variable and conversions data sorted properly, go ahead and make a line chart out of the conversion data. Just highlight the conversions data column, and click to insert Line Graph on the top right. Now you have a graph of conversions sorted by the number of clicks.












There are still a few more formatting things to be taken care of before we get to the predictive model.

Right click your graph and hit select data:












Once you get to the Select Data Source window, click Edit below the “Horizontal (Category) Axis Labels” title. From here, select your click data, which should already be sorted in ascending order like this:


Congratulations! Your graph is ready.

The next step is to insert the linear or exponential equation. To do this, right click on the line in your new graph and select “Add Trendline…”. You’ll see a window like this:


Select either Linear or Logarithmic, and select the “Display Equation” and “Display R-squared” boxes. Your window should look like this when you are finished:


Okay! You now have your equation. Your graph will look like this now:










The Y= equation in the top right is your new predictive model. Simply plug how many conversions you want into the Y position, and solve for X. This will get you however many of X you need (within a range, of course) and help you plan your budgets alongside your goals.

The R2 value below the equation is a measure of the accuracy of the equation, see the Wiki. The higher this is the better. You see a lower R2 here because we’re only taking one variable into account.

Next, I’ll show you how to make it a simple tool in your spreadsheet so that you don’t have to solve the equation by hand every time you want to predict something.

There may be an easier way to get excel to solve your equation, but here’s how I do it. To restructure your equation, basically use your algebra skills to switch it around so X is on the left side. Mine looks like this:

Original: y=0.09x=0.75

Modified: x= (y-0.75)/0.09

Once you have that, you can make a table in excel where you can easily change your desired conversions and get an estimate on your variable.

Make a 2×2 table, one column is Conversions, the other is your variable (for me it’s Clicks). In the variable column, put in your modified equation, with Y being the cell under conversions. For the spreadsheet I’m using in this example, the cell under “Required Clicks” is “=(F645-0.75)/0.09”.

The results look like this:




- Joel (MOS Online Marketing Specialist)


Future Development – Google’s Acquisition of Nest

Evolution exists in all things, whether it’s reactive to environmental changes, a species’ need for survival, or the product of a situation that is strenuous. Evolution is also very visible within design globally, resulting from all three vanes of the aforementioned. The smart phone was a perfect example of a product that caused a demand that forced designers to evolve into another form or else they were seemingly not as relevant, nor would they be thriving. From Static design, to Interactive design, we as designers have had to grow in several ways, shedding the invaluable techniques of yesterday to grasp the new forms that growing demand has created. A recent acquisition by Google has sparked the recent thought that we as designers, as well as citizens, may be about to witness the next echelon.

In an article posted on Wired, they detail the pertinent as well as ephemeral effects of Google’s whopping $3.2 billion acquisition of Nest. In short, an inkling of the possibility of Google moving into more ambient hardware. Nest has a product titled “Nest Protect”, a simple smoke detector with a twist. Rather than a mundane household item that is more annoying than utilitarian, the alarm demonstrates more interactive capabilities that build an active memory and allow the hardware to react to the user, rather than the opposite. This design is ambient, responsive and extremely innovative. While not the most mind-altering invention of our time – it will bring about a new era of hardware. Once Google fully gains a grasp upon the creative capacity that this form of software melded into hardware can accomplish, I feel as if the dawn of a new design will be upon us.

Ambient Design will be at the core of nearly all integral hardware coming from Google. The hardware will begin with the responsive ideology from Nest’s household products, but now powered by the informational, intrapersonal titan that is Google. Google search engine already responds to your prior requests and queries based on past information. Hardware that is integrated with this evolving database of personal information could have us living in a network that slowly times itself to our tendencies. Answering questions before we ask, updating us before we show concern, creating an assistance system that will become second nature. Technology that is ambient will become integrated into our daily activities, rather than us taking time out to interact with the technology. Rather than us responding to our technology, technology will respond, live and learn beside us instead.

This core difference should allow us to live our lives without pausing constantly for our gadgetry, providing a more productive flow of activity. On the other hand, Google will have more influence on our life, as well as access to information on our daily living, which could make many consumers wary. Google will have to design a product and marketing campaign that is friendly, unassuming and unobtrusive in order to ease people into giving up their comforting level of privacy. Not only will the design have to be consistent, clean and minimal, it will also have to systemically provide a big enough improvement to the life of the average person for the reward to lighten the load of the daunting risks.

This begs the question: how does one design such a thing when there is no original source for reference? We will all soon see, because after Google announces their new wave of creation, along with its Google Glasses, Apple must produce a rebuttal which will lead to the next era of hardware for consumers. Not only will these changes alter daily life for everyone who can afford it, but the design world will forever change. We will have to attack problems from the view of the products’ response rather than the human’s response. We will have to create products that are humanly conscious while docile enough to not generate fear. A product or design that knows when to talk and when to listen. A product that observes without staring, that listens without hearing, a design that is so foreign to designers. We are used to responsive design that responds to the action of a human interaction with the product. Never has it been to the point where the product has to learn, as well as evolve new methods of interaction with its user.

These are all thoughts, nothing set in stone, but I hope these thoughts can be the stepping stones to question. To question what comes next in the path of evolution for the design world. I would love to hear anybody else’s thoughts on what they think Google’s acquisition means for the consumer as well as the design world. I believe the next step we take will be in unison and an exciting venture into the future.

- Jason (MOS Designer)


Reviews Matter


While you may feel your company/brand/service/product’s awesomeness speaks for itself, you’re only half right. Good work only goes so far. Online reviews, yeah those matter.

You’ve used Yelp once or twice before, right? You saw how useful of a tool it was and you found that sushi restaurant in record time! That was a good dinner too. Maybe you ought to review the place. A higher rating pushes them up on the list, bringing them more business and ensuring the chances that you’ll get that California roll again. After all, good ratings and reviews brought you there in the first place.

So you’ve seen firsthand how beneficial positive feedback can be. Why not for your business? Over 90% of people who’ve researched a business on Yelp agree that positive reviews lead to purchases. Check out this infographic from Mashable.

Being the 30th most visited site on the web, small businesses are the ones that benefit the most from Yelp’s exposure.  Increased customer awareness directly affects sales. Additionally, it’s a great way to get feedback from clients, with the ability to respond back to them! Create a dialogue! Seem like a business run by real people.

Though there is a bit of cautionary wisdom we’d like to bestow upon you: what’s worse than negative reviews are none at all. Don’t just start an account/claim your business on rating sites and let it sit stagnant. Actively encourage customers to leave reviews – there’s no downside to it. Perhaps you could get some inserts or packaging designed and printed to go along with your product, asking customers to write you a short review. In addition to Yelp maintenance, MOS Creative could design you up some snazzy printwork on top of it ;)

Get a hold of us at MOS Creative, and we’ll help YOU stand OUT!


-The MOS Creative team

Check out our Tumblr!

Throwback Thursday: North Point Builders!

Hello everyone! This Throwback Thursday, we want to show you a site we’ve created for North Point Builders.

We’ve come up with a slanted theme that’s prevalent throughout each page of the site.

Every aspect falls into this style.

Not only were we focused on keeping the same feel, but we also had fun with it. The navigation bar shows this.

Even the dropdown menus followed this slanted style

Notice how the Portfolio page keeps this up

We even implemented a map to show locations that this company has done work.

Like what you see? We here at MOS Creative can create an awesome site for you too. Ya’know, just ask!

-The MOS Creative Team

PS: check out our Tumblr!

Throwback Thursday: Bumblejunk!

We work on many projects here at MOS Creative. Do you have too much clutter? Need it removed? Well, we know just the guys who will help you out with that. This week, we want to highlight one of our favorites: Bumblejunk Junk Removal!

We’ve created many things for these guys. Here, we’ve got businesscards, yard signs, postcards, a vehicle wrap, and even an animation that ran on television!

We did all the work in-house, utilizing one of our designers, John as the voice. Tony then animated it all together. This was super fun.

The businesscards were a fun project as well. Here’s the front:image

And here’s the back:

We love how well the light blue and the bright, vibrant yellow play off of each other. 

While the Bumblejunk guys are out at a house, removing junk as they do, they place a nice sign in the lawn.


Bright, happy, and hard to miss!

The residential postcards were also a treat to make:


As we see in this postcard, there’s a Bumblejunk vehicle driving around. Here’s our vehicle wrap design!


We had a ton of fun creating this. Give Bumblejunk a call today!

-The MOS Creative Team

Check out our blog!

Adwords for Local Businesses: How to use Extensions and the new Google Maps for better conversion rates.

Google Adwords has a couple of functions we are highlighting called Local Extensions as well as the new Adwords for Google Maps which are going to be great for local businesses looking to cut through.

As the Google ad says, “Who is looking for a mechanic in your town? Someone Googling for a mechanic in your town.” (Or something to that effect.).

This sets the premise for how Adwords can help a local business. With somewhere between 80% and 90% of searches for products starting online, it’s important for small businesses to be where their customers are looking.

The days of direct mailers, Val-Pak and Yellow Pages advertising are fast fading and local businesses are moving online where their customers are looking for them.

The basics of Adwords are pretty simple, if you are in Columbia, Maryland and someone searches “Columbia Pest Control” in Google an ad of yours will show up with people’s results. One nice thing, unlike most other forms of advertising is that you only pay when someone actually clicks on your ad It’s a very measurable form of advertising which only hits people who are looking for you.

With that basic understanding, there are a couple of important functions which can really push traffic and conversions (Sales!) which are worth taking a closer look at.

Local Extensions::

If you take a look at a search in your field you will probably notice a lot of national companies and people you may not have heard of. Your customers will see that too. Now what you can do to set yourself apart is set up something called a local extension. It looks like this:

Local Extensions example!

Local Extensions show searchers where you are.

Basically what it does is for someone who is near you and searching, it will display you businesses contact info to show them that you are local and nearby, therefore letting you cut through some of the noise and get them to call in or come to your location with minimal clicking around and effort.

Google Maps:

An exciting new feature coming to Google maps is that Adwords will soon be able to be displayed on Google Maps.
To clarify, one of the ways people search is that they go to Google Maps and type in “Sushi Restaurant” and see what locations pop up on the map around them.
It would look something like this:

Current Gmaps.

Current Google maps, a bit cluttered, no ads.

Now, the news here is that Google just announced some changes that will take the results from that, to this:

Good news for Adwords!

Much cleaner, with prominent Adwords.

As you can see, the new interface is much cleaner with a lot less information. What is visible, most importantly to this post is that Adword ad for Sakura Sushi.

So now when your customers are looking for a Sushi place through their maps, you can once again cut through the noise and get your message in front of them so that you are the place they call to make a reservation, or to come in for a meal.

There are many ways to take advantage of the power of Adwords, these are just a few of our favorites for local business.

If you are a local business trying to get a leg up in your area, give us a call, we’d love to help out. Leave a comment below with any questions or comments and we’ll respond as quickly as possible.

You can check out our website at


Starbucks and Square Partnership

America's largest coffee chain plans to invest $25 million into the mobile payment platform

Starbuck’s Corp. announced today that they will be using Square, Inc.’s technology as a payment method in 7,000 locations. The Starbuck’s partnership marks a groundbreaking moment as it becomes the first national chain to support the payment app and also brings with it a prediction of accelerated growth for Square (Market Day). Continue reading