E-mail. How can you make this unique marketing tool effective?

Pop Quiz: The most effective weapon in your email marketing arsenal is _______________? The answer is at the end of this article.

Why is it that people have this idea that “all new age marketing is created equal?” I had a client tell me she wants to do an email campaign to potential clients. I asked her why. The conversation we had sounded something like this:

Me: Why do you want to do an email campaign? Continue reading →