Recent Posts

Do Grades Matter After College?

Discussing if your GPA matters or not when interviewing for jobs is a sensitive subject that receives a lot of (dare I say) heated discussion. In my humble opinion, at the end of the day, your GPA should not hold a great amount of weight when applying for a job or internship, and here’s why:

If an applicant has a 4.0 GPA, that’s great. However, in the world of marketing and public relations, will the GPA still matter if the applicant doesn’t know how to effectively communicate ideas and show that they think outside the box?

While interviewing for various internships throughout the years, I’ve never been asked about my GPA. I’m not trying to advise any readers to slack off now — it’s always important to work hard in school. (Your grades will decide if you graduate or not!) However, if you’re planning on applying to jobs right after college, it would be helpful not to stress too much about your GPA. In other words, your GPA will not be the single deciding factor when applying for jobs.

What will determine it? The ideas you have to offer, and your willingness to pull through with them! Creativity, relevant experience, networking and time management are also important. Speaking skills are also helpful.

Another crucial skill today is writing. With today’s technology that lets us rapidly communicate in short bursts of information, the emphasis to thoroughly express one’s thoughts has deteriorated. I believe employers are looking for the few people who can creatively and effectively communicate ideas through writing.

What else matters besides GPA? Does GPA have more importance than I make it out to be?

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Things I’ve Learned During My Internship

Why hello there!

I started my communications internship here at MOS Creative at the beginning of January. When I started, I wasn’t familiar with the term SEO, I had never interviewed a client, my writing skills needed to improve, and I never truly felt like I was a part of a team at any workplace – until I started here.

Even though I have only been here for a couple of months, I’ve learned so much! Here are just a few key tips I’ve acquired so far:

- SEO: Google it, learn about it, embrace it! It is very important to know about certain key terms that can affect the visibility of your site. I believe any traffic is important.

- Ask questions. Don’t be afraid to bother your supervisors when you are given a task you may not understand 100%. Remember: it’s part of their job to help you learn and grow!

- Admit when you’re wrong. Mistakes happen. They’re a part of life, and they’re especially a part of the workplace. If you’ve made a mistake, don’t point fingers or play the blame game. Taking responsibility for your actions in the workplace takes a great amount of courage and bravery.

- Do your research. If you have spare time at work, look up websites that are related to your field of interest. Devour as much information as you can.

Lastly, go with your gut. I know this is something you may here often, but there are going to be many occurrences in which you’ll have to make a big decision on something that is work-related.

These short (but useful!) tips should take you far in the workplace – it has for me!

Laura

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Why I Actually Loved My Summer Internship

Last week, I asked Tony, our animator, if I could “get him coffee or anything” because he looked tired. When he refused, I stood on my chair and yelled:

“Hello? I’m the intern here! I haven’t done any intern-ly tasks all Summer. Where are the papers I should be filing? Why don’t I know your coffee preferences by now!?”

Ok, so I didn’t really stand on my chair, but did I realize that I’ve been interning here for 3 months now, and never had that “internship experience” that my friends complained about. I was immediately treated like a team member, never called an intern, and honestly, I forgot that I wasn’t on staff. I jumped right into projects that went directly to clients, and was never given busy work. Continue reading

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Starbucks and Square Partnership

America's largest coffee chain plans to invest $25 million into the mobile payment platform

Starbuck’s Corp. announced today that they will be using Square, Inc.’s technology as a payment method in 7,000 locations. The Starbuck’s partnership marks a groundbreaking moment as it becomes the first national chain to support the payment app and also brings with it a prediction of accelerated growth for Square (Market Day). Continue reading

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Rule 40: Not in Favor of Olympic Athletes

Summer Olympics 2012 As the summer 2012 Olympics quickly approaches, an estimated 4 billion people will tune in to watch their country’s top athletes compete (NPR). This is an enormous opportunity for any company to drive marketing efforts and reach a massive audience, however, due to Rule 40 it is an opportunity that only official sponsors of the London games can truly take advantage of. Continue reading

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