Fortune Global 100 companies received 5,596,998 mentions in a single month on Twitter, making the social networking platform number one in driving conversation (The Nation). Continue reading
Monthly Archives: July 2012
Rule 40: Not in Favor of Olympic Athletes
As the summer 2012 Olympics quickly approaches, an estimated 4 billion people will tune in to watch their country’s top athletes compete (NPR). This is an enormous opportunity for any company to drive marketing efforts and reach a massive audience, however, due to Rule 40 it is an opportunity that only official sponsors of the London games can truly take advantage of. Continue reading
Google+ the Driving Force Behind Social Search
If your business is not on Google+, NOW is the time to do so. Google’s still relatively new search engine feature, Google Search Plus your World, uses information from your Google+ account to deliver results. This feature allows more personalized results that present the content you or your contacts have shared or searched in the top most coveted spots on Google (ReadWriteWeb).