As the summer 2012 Olympics quickly approaches, an estimated 4 billion people will tune in to watch their country’s top athletes compete (NPR). This is an enormous opportunity for any company to drive marketing efforts and reach a massive audience, however, due to Rule 40 it is an opportunity that only official sponsors of the London games can truly take advantage of. Continue reading
If your business is not on Google+, NOW is the time to do so. Google’s still relatively new search engine feature, Google Search Plus your World, uses information from your Google+ account to deliver results. This feature allows more personalized results that present the content you or your contacts have shared or searched in the top most coveted spots on Google (ReadWriteWeb).