Starbuck’s Corp. announced today that they will be using Square, Inc.’s technology as a payment method in 7,000 locations. The Starbuck’s partnership marks a groundbreaking moment as it becomes the first national chain to support the payment app and also brings with it a prediction of accelerated growth for Square (Market Day).Square mostly supports individuals and small businesses but there is speculation that this partnership will give the platform enough national exposure and consumer trust to expand into larger markets.
Currently about two-thirds of the United States’ 27 million small businesses do not support credit cards as a form of payment, largely due to the high fees charged by the card companies. Square makes it easy and inexpensive to process credit and debit card payments. This could change the face of small businesses everywhere allowing road side stands or mobile businesses to accept more than just cash as a payment method (NY Times).
It will still take time before mobile payments really penetrate the domestic market but it can definitely be expected within the near future. According to Denee Carrington, an analyst who recently reported on mobile payment technology, “We are still in the early days of mobile payments specifically, but the market is accelerating, especially the amount of innovation that’s happening in the marketplace (NY Times).”