Topics. Topics. Topics.
The most important lesson in PR is that your release must be news worthy. If you are submitting your release to free online directories, and I suggest that you do, your release will be reviewed for its newsworthiness. Blatant, self-promoting releases that scream ‘advertisement’ are quickly discarded in this news arena.
Topics that are news worthy:
- Website launch
- Product launch
- Announcements (new hires, promotions, awards)
- Event announcements
There is nothing worse than Continue reading