As web technology continues to evolve, so does the platform that we interact with it on. Now-a-days, clients want their websites to be compatible with a variety of devices, including iPhones, iPads, Kindles, HD TVs, desktop computers – you name it. And in five years, who knows how many more of these gadgets will be out there?
When a person visits a website from any one of these devices, they expect it to be easy to navigate and formatted in a way that makes sense. If not, they probably won’t waste their time on it scrolling around and will find another option. Losing website viewers (and potential customers!) for a reason as simple as this is a HUGE mistake for web developers. Yet at the same time, designing an entirely new website to specifically fit each device would take up an impractically large amount of your time. Trust us, we know how precious time is in the web design industry!
Don’t worry, there is a solution to this problem, and it’s called responsive web design. Responsive web design is the concept that a website’s design should adapt to fit the size and shape of the screen that it’s being viewed from. For example, when a person switches from viewing a site on their laptop to their iPhone, the site will automatically recognize this change in device and respond to the new preferences.