While you may feel your company/brand/service/product’s awesomeness speaks for itself, you’re only half right. Good work only goes so far. Online reviews, yeah those matter.
You’ve used Yelp once or twice before, right? You saw how useful of a tool it was and you found that sushi restaurant in record time! That was a good dinner too. Maybe you ought to review the place. A higher rating pushes them up on the list, bringing them more business and ensuring the chances that you’ll get that California roll again. After all, good ratings and reviews brought you there in the first place.
So you’ve seen firsthand how beneficial positive feedback can be. Why not for your business? Over 90% of people who’ve researched a business on Yelp agree that positive reviews lead to purchases. Check out this infographic from Mashable.
Being the 30th most visited site on the web, small businesses are the ones that benefit the most from Yelp’s exposure. Increased customer awareness directly affects sales. Additionally, it’s a great way to get feedback from clients, with the ability to respond back to them! Create a dialogue! Seem like a business run by real people.
Though there is a bit of cautionary wisdom we’d like to bestow upon you: what’s worse than negative reviews are none at all. Don’t just start an account/claim your business on rating sites and let it sit stagnant. Actively encourage customers to leave reviews – there’s no downside to it. Perhaps you could get some inserts or packaging designed and printed to go along with your product, asking customers to write you a short review. In addition to Yelp maintenance, MOS Creative could design you up some snazzy printwork on top of it 
Get a hold of us at MOS Creative, and we’ll help YOU stand OUT!
-The MOS Creative team
