Visual Data Infographics

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What does your business do? Why does the customer need it? Do they know that yet? Most importantly: Does your product/service need a simple, sharable, and visually awesome explanation? That’s where we come in, with infographics!

 

Infographics are used frequently all over the net. You’ve seen at least one. You can’t log into the internet without stepping across one. Maybe it was the awesome Batman one that was passed around twitter and Facebook for a couple of years now. That’s because it’s a great way to show data. It presents information in a beautiful, but purposeful and simple way. It serves two purposes—looks good and tricks you into learning. Those kind of go hand-in-hand.

 

Here’s an example of one of the many infographics we’ve produced for our clients.

There are four ingredients that make up any successful infographic. These are Data, Design, Why, and Shareability. If it’s missing one of these elements, it won’t reach much of any audience. Think of it as a table… a table of info. If you remove a leg, you’re not gonna have an amazing table. Each aspect is essential. So don’t go without these four things:

 

Data:

It’s he backbone of the infographic. The entire reason you need one created is so you can display your data in an easy and simple way. You want everyone to understand. Data without the rest of the elements is boring, and flat out invisible to everyone. Gather your findings and be ready to have them represented in a beautiful fashion!

 

Why:

Well, you’ve got your data all ready to be shared, but what for? Say you’re looking to educate people on your product or service. You’d state a problem, and the purpose of the infographic is to explain how and why your business is the solution. Here’s where you make yourself important; here’s where you deliver your message.

 

Design:

Here’s where you take your what and why from above and make sense of it. Design puts everything in order and educates the viewer. Several points are to be touched upon: the information must be displayed clean and simple, it must look great so as to encourage reading, and there must be purpose to it. Meaning, you display your info in a fun, simple and creative manner that shows you know what you’re talking about. Bring eyes to your data.

 

Shareability:

Okay, your infographic is almost complete! What’s left to do is load it up with links to you and your social media outlets. You must let the viewer know where this image is coming from. Which brings us to a big decision: where do you put it? Of course you’re going to put it on your twitter and facebook, but where else? SEO will help, and as long as this is floating around the internet, it’ll grab eyes and bring attention to your business. So proper placement is key. Besides creating the infographic for you, we here at MOS are also able to put it in the right places.

 

Get a hold of us, and let’s visualize your data together!

-The MOS Creative Team

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Reviews Matter

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While you may feel your company/brand/service/product’s awesomeness speaks for itself, you’re only half right. Good work only goes so far. Online reviews, yeah those matter.

You’ve used Yelp once or twice before, right? You saw how useful of a tool it was and you found that sushi restaurant in record time! That was a good dinner too. Maybe you ought to review the place. A higher rating pushes them up on the list, bringing them more business and ensuring the chances that you’ll get that California roll again. After all, good ratings and reviews brought you there in the first place.

So you’ve seen firsthand how beneficial positive feedback can be. Why not for your business? Over 90% of people who’ve researched a business on Yelp agree that positive reviews lead to purchases. Check out this infographic from Mashable.

Being the 30th most visited site on the web, small businesses are the ones that benefit the most from Yelp’s exposure.  Increased customer awareness directly affects sales. Additionally, it’s a great way to get feedback from clients, with the ability to respond back to them! Create a dialogue! Seem like a business run by real people.

Though there is a bit of cautionary wisdom we’d like to bestow upon you: what’s worse than negative reviews are none at all. Don’t just start an account/claim your business on rating sites and let it sit stagnant. Actively encourage customers to leave reviews – there’s no downside to it. Perhaps you could get some inserts or packaging designed and printed to go along with your product, asking customers to write you a short review. In addition to Yelp maintenance, MOS Creative could design you up some snazzy printwork on top of it ;)

Get a hold of us at MOS Creative, and we’ll help YOU stand OUT!

 

-The MOS Creative team

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Motion Graphics: Melding Graphic Design with Animation!

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Animation, it makes your marketing seem alive, vibrant and vivacious! There are many kinds and styles of animation ranging from stop-motion to cgi. But motion graphics convey a certain feeling. They’re as quick and informational as they are beautifully designed and animated.

Motion graphics are a great way to advertise yourself because of the simplistic, often minimalistic visuals. Here’s an example of our work that we’ve done:

Don’t forget to participate in the contest mentioned in the video! You’ve seen this style of animation everywhere; Motion Graphic is used frequently to this date. Most commercials, online tutorials, website ads, and more utilize this method. One of the best things about this style is it’s relatively quick to make, especially compared to a fully animated cartoon. With that being said, remember our animation post from before? With youtube being the 3rd most popular site on the web, it’s a good idea to get something on it to spread the word about your product/service/company! 200 million potential eyes on you? Sounds like a deal to me!

Remember, animation is able to do whatever you want, and is 100% editable. Motion graphics is no different! So perfecting an animated video for you is just one of the many things we at MOS Creative are proud to do for you. We’re graphic designers and animators. We see a production from conception to completion, all in-house! Pretty versatile if you ask me! Give us a shout and see what we’re about.

Let’s captivate your audience together. We want to help you stand OUT! (We’re awesome at it!)

Here’s 3 quick reasons why Motion Graphics might be perfect for you and your business:

1. Quicker turnaround than most methods of animation.
We can and want to do a Disney-esque animation for you! But you may not want to wait that long for a final product. We understand, you’ve got weeks, not years. Well, motion graphics doesn’t need to take so long to create! We can have a beautiful finished product to you, lickety-split!

2. It conveys your message in a simple, user-friendly manner.
One of the most useful aspects of Motion Graphics is the fact that it lays out everything in a visually-stimulating manner, while keeping it simple. It’s usually accompanied with a voiceover to help convey your message. Though just because most motion graphics are often minimalist, it doesn’t mean we can’t get crazy with it. Animation is limitless, and we LOVE challenges!

3. Infographics, the still version of Motion Graphics.
Infographics are a great way to explain yourself. They’re all the rage these days, and motion graphics are very similar! Essentially, motion graphics are the moving version of infographics! Both are visually enthralling, but Motion Graphics gives us a little bit of awesome added to the mix. Contact us for both!

Our jam is that we love helping you stand out. That’s just what we do, and we’re happy to do it for you. Get a hold of us and let’s see how we can set your motion graphics into… motion.

-The MOS Creative team.

 

PS: Check out our blog! Also, sorry for saying “jam”. It was dorky, but needed to be done.