Next month, the FDA will be celebrating the first birthday of their brain child, the Bad Ad Program…
Whaaaat? You mean you’ve never heard of the Bad Ad program? Well, we wouldn’t blame you. Since the program began in May of 2010 there have been over 239 complaints. Nope, not 239,000… but 239 total.
The basic premise of this program is “to educate healthcare providers about the role they can play in helping the agency make sure that prescription drug advertising and promotion is truthful and not misleading” (source: www.fda.gov).
Launched by the FDA’s Division of Drug Marketing, Advertising and Communication, it has commissioned a small secret police, whoops, I mean agency, which takes into account the various sorts of advertising violations. Continue reading