Who are your brand loyalists and what do they do for you?

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Let’s take a look at Apple.  Everyone knows they have one of the largest loyal fan bases across the globe.  Think about it.  Just about every product they launch, people will be waiting in line hours before the release date.  We saw this happen most recently with the iPad but also with the iPhone and various iPods.  These people who are always itching for the latest release are a company’s brand loyalists.  They are the ones waiting outside in the rain before your store opens or the ones always interested in new products, company news, or just frequent customers.

How can you distinguish your loyal customers from the average one?  Often times the loyal customers will Continue reading →

Watson: A Jeopardy Champion’s Kryptonite

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Have you seen the latest IBM commercial?  If not, they talk about Watson, the newest member of the IBM team…sort of.  Watson is a robot computer who recently won a practice round as he took on two of the top Jeopardy champions in history.  Like a human, Watson is programmed to read the questions, process the information, and press a button to signal that he is ready to answer the question.  He might be a Jeopardy Machine! (Pun intended)

Ken Jennings, who won 74 games in a row, and Brad Rutter who won the most money in Jeopardy history suffered defeat to Watson yesterday.  During a practice round, Watson earned Continue reading →

What if Blogging had Laws and Regulations? In Saudi Arabia, it does.

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What is one of the greatest things about America?  Hamburgers and Fries? Baseball?  Well, yes and yes, but the one thing the US takes pride in is our freedom of speech.  In today’s world, there are limitless ways for your voice to be heard.  You can update your status on Facebook, squeeze your thoughts in 140 characters on Twitter, wear a t-shirt, march near the white-house lawn, and of course like some of us, you can write a blog.

Many people create blogs to express their thoughts whether it’s about their business, our government, religion, or just about our daily encounters in life.  It is a way to connect with someone and engage in conversation.  Imagine if Continue reading →

Must See – Funny Spoof on Death of Ad Agencies

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Thanks to FITC for this clever but eerily relevant sci-fi scenario of the death of the last ad agency on earth. The thing is – they pretty much hit the nail on the head. Many “creative firms” are scared to actually get creative any more. And that, my friends, may be the death of them.

Why? Because consumers’ media habits and access to that media are changing rapidly. We’re not the same captive audience that we used to be. If you’re familiar with the acronyms TiVo and DVR, or you’ve ever been exposed to a YouTube video, then my point has been made.

Effective marketing today has got to be about not doing the same old stuff. It’s got to be about STANDING OUT. We’ve been saying it for a long, long time. Still not convinced? Watch this video! You’ll laugh, you’ll cry, it’ll become a part of you.

Your State is Ranked #1 in What?

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Sure we’ve seen statistics about cities with the most crime, least rainfall, even the most obese citizens, thats nothing new.  The graphic I found this morning shows that each state in the US is #1 in some category.  Whether it is Cheese production, intelligence, or toothlessness, this map has it all.  And yes toothlessness is a word.

Below are some of my favorites: Continue reading →

The Latest Nike Kicks: Premium Print Pack

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From flying cars and living on Mars, many predictions about the future have been way off.  People have been questioning the future of print for several years now.  While there are statistics showing online usage increasing in the last ten years, print has yet to crumble as many suggested.  In fact, Nike may have found a new trend for the future of print, at least for the time being.

A new design by the Nike team takes Continue reading →

2010 List of Growing Companies

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In 2010 many local organizations chose MOS Creative to help them increase their marketability. These companies are positioned for major growth in 2011.

Here are a few of the companies that are greeting 2011 with a plan for growth:

1. Torri’s Legal Services

Micro site
Email Campaign

2. WHFL Law

Website

3. The Go-Kart Track

Website
Brochure
TV and Online Commercial

4. Centech

Website
Digital Presentation
Updated Logo

5. ESI

Website
Logo
Marketing Materials
Custom Signage
Trademark Development

6. MD Pet Gazette

Website
Online Magazine

Continue reading →

Google Instant: Biased or Unbiased?

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Now that Google Instant has been out for a good portion of the year and people are getting accustomed to the way it works, some are raising questions.  When you begin to type something, Google Instant predicts what word or phrase you are trying to spell out.  What some people are wondering is how can they predict this and do their predictions have any brand bias?

Many have noticed that when you type away into Google, many of the predictions they provide are major brands Continue reading →

Awesomely Bad Commercial #2: Stinky Septic

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Going back to a post we did a few weeks ago, we’ve got another Awesomely Bad Commercial for you.  No squirrels in this one, now we’ve got a cartoon skunk, and he’s dressed like Mario.  Stinky Septic also put together a little tune to tell you all about their services.  I guess Mario was a plumber, so that does make a little bit of sense…but a skunk Mario? To me the cartoon animal appeals more towards kids, and I highly doubt kids are the ones making the call.  You’ve got to see this one for yourself.

What are your thoughts and do you have any suggestions of awesomely bad commercials we can feature in the blog?

If you didn’t see the first post with the commercial for Greenstein & Milbauer, LLP you can check it out here.

Four things you need to know about your prospects

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four things marketers need to know about their prospectsDo you have high hopes for your marketing campaign? Of course you do, why would you put time, money and loads of effort into a plan that you expected to fail? With great idealism you look forward to the moment when the leads start rushing in. The problem is, they don’t. So what went wrong?

Most marketing pieces make one classic mistake – they don’t address the consumer’s problems. If you don’t present them with their problem, do prospective clients have an incentive to respond? Before you plan your next email campaign, direct mail piece or online campaign, consider the following…

Four things you need to know about your prospects:

  1. They are skeptical. Chances are they’ve had bad experiences and been burned by others making promises in the past. You have to earn their trust.
  2. They want professional guidance. If they knew how to do it they wouldn’t be searching for answers in the first place, d’uhh! Offer a little bit of knowledge and detailed instructions on how to take the next steps. Continue reading →