Google’s Retaliation on Groupon?

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One thing is certain; Google will always be in the news.  Today Google is buzzing for a few reasons but one grabbing most headlines is co-founder Larry Page will be taking over as CEO. Eric Schmidt the current CEO is stepping down to a new role as Executive Chairman as he will oversee the company’s expansions abroad.  Larry Page had already been the company’s CEO more than a decade ago.  He led the company when they grew from two employees to 200, and now they have over 20,000 worldwide.

While this may garner a great deal of attention, Google was also seen in other headlines Continue reading →

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Must See – Funny Spoof on Death of Ad Agencies

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Thanks to FITC for this clever but eerily relevant sci-fi scenario of the death of the last ad agency on earth. The thing is – they pretty much hit the nail on the head. Many “creative firms” are scared to actually get creative any more. And that, my friends, may be the death of them.

Why? Because consumers’ media habits and access to that media are changing rapidly. We’re not the same captive audience that we used to be. If you’re familiar with the acronyms TiVo and DVR, or you’ve ever been exposed to a YouTube video, then my point has been made.

Effective marketing today has got to be about not doing the same old stuff. It’s got to be about STANDING OUT. We’ve been saying it for a long, long time. Still not convinced? Watch this video! You’ll laugh, you’ll cry, it’ll become a part of you.

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The Latest Nike Kicks: Premium Print Pack

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From flying cars and living on Mars, many predictions about the future have been way off.  People have been questioning the future of print for several years now.  While there are statistics showing online usage increasing in the last ten years, print has yet to crumble as many suggested.  In fact, Nike may have found a new trend for the future of print, at least for the time being.

A new design by the Nike team takes Continue reading →

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Groupon: Google, you can’t have everything

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Groupon rejects Google takeoverSo the latest buzz is, of course, all about the two big G’s: Groupon vs. Google.

It’s a battle for the new business age. An interesting duel that has no doubt left Google with a bitter taste in its mouth after Groupon’s rumored rejection of the search monster’s $6 billion bid.

Take a second to think about what I just said – Just two years into existence, this rookie online local marketing phenom has built an empire that Google (which pretty much runs the world at this point) is willing to offer $6 billion to own. Which means that the nice people at Google probably think Groupon is worth even more than that – or at least to them it would be.

They may still publicly be going through negotiations, but we think the subtext sounds a lot more like this…

Groupon: Na na nana na! No deal!

Google: Well sh*t!!

Continue reading →

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Google Editions: Coming Soon?

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Google may soon be testing the waters in digital publishing with their bookstore Google Editions.  Some expected the bookstore to hit the ground running during the summer months but Google had some fine tuning to do.  They didn’t want to release this new sector of the company without having everything thoroughly planned out.  Many believe they have a tough battle ahead of them with Apple and Amazon owning a great deal of the market share in the field.

Google Editions does come with a twist Continue reading →

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Ctrus, Soccer’s New Smart Ball

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The newly designed smart soccer ball, Ctrus, took home this year’s Red Dot concept award.  Designed by the Mexican studio, Agent, the concept was created to reduce referee errors, which have been a problem for years in the sport, as well as providing fans and team managers a new perspective.

Ctrus, has the ability to Continue reading →

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“There’s a Soldier in All of Us”

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call of dutyCall of Duty: Black Ops is one of the hottest video games coming out on the market just before the holiday season.  Wal-Mart, GameStop and other suppliers are opening at midnight tonight when the game will first be released to the public in the US. The game will be released for PS3, Xbox, and Wii and is widely known for the online play.

I’m not sure if you were watching any of the commercials during the football games yesterday but the commercial for Call of Duty: Black Ops was quite unique. This may have been the first ever Continue reading →

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How your Common Sense is hurting your Marketing Sense

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Little Caesars Slogan MarketingThere was a great article posted this week on Ad Age by Al Ries that really hits a point most people do not understand about marketing.  That point is the difference between common sense and marketing sense.  While both are crucial to business operations, you cannot run your operation without one or the other.

Everyone remembers the “Pizza, Pizza” slogan of the 90’s used by Little Caesars, but what most people don’t know is where they are today.  They are virtually invisible.  Ranking as the second largest pizza chain in 1994, they are now sitting in 4th well behind the current leaders Pizza Hut, Domino’s, and Papa John’s.

What happened to Little Caesars is simple. Continue reading →

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