Old Spice and Isaiah Mustafa. Haven’t we seen enough of them in advertising headlines lately? Old Spice is making headlines again as they have found their “Superfan.” The Superfan contest awards the winner with rights to release the latest old spice commercial on his terms. 16 year old Chris Gatewood won the contest by submitting his own parody commercial of the original “The Man Your Man Could Smell Like.” Once Old Spice found their winner in Chris, Isaiah Mustafa personally gave the teen a call.
Now labeled as the “Superfan”, Gatewood was giventwo tickets to the Super Bowl this Sunday as well as rights to release the new commercial however he wants to do it. The commercial airs for the first time on Monday but it sounds like we may see it before then. On his twitter account @chrisscross, Chris is already trying to build hype about the commercial saying “The new Old Spice ad is absolutely amazing! If you think the previous ones were great, the next one will blow you away!”
Chris plans to release the ad sometime today as he has already given us a sneak peek. He posted a photo from dailybooth of the commercial. Chris said he wants to see “NewOldSpiceAd” trending on Twitter before it’s released.
Are you excited to see the new ad or are you tired of the campaign?
If you want to listen to the phone call from Isaiah Mustafa to Chris Gatewood, Old Spice posted it on their YouTube page.
Here is Chris’ parody of the original advertisement.