The NFL Negotiations:Impacting Industries Across the US

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By now I’m sure most of you have heard something about the potential lockout in the NFL next year.  Yes I know our Ravens just won a huge game yesterday and we are already looking into next year, but next year can have some huge implications for businesses around the country.

Thanks to NFL games, many businesses can keep busy during what would typically be a slow time of year.  The big deal about the lockout is the NFL Commissioner and executives want a longer season and limiting salaries for rookies, among other things.  The NFL Players Association worries that adding two more games will put their health into jeopardy when there are already investigations going on about the safety of the game with the recent concussions.  To put it plain and simple, if the two sides cannot Continue reading →

Quick Hits: Social Media Tips for 2011

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A few weeks back we put up a post with 5 Steps to Creating an Effective Social Media Campaign.  Outlined were five steps to get you on track to the promised land of social media.  But beware there is no fast track to this promised land.  Social media will take time and some elbow grease to get things rolling.  So don’t fret if it seems like you are treading water the first few months.  We will give you some tips to follow so we can help you Continue reading →

Must See – Funny Spoof on Death of Ad Agencies

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Thanks to FITC for this clever but eerily relevant sci-fi scenario of the death of the last ad agency on earth. The thing is – they pretty much hit the nail on the head. Many “creative firms” are scared to actually get creative any more. And that, my friends, may be the death of them.

Why? Because consumers’ media habits and access to that media are changing rapidly. We’re not the same captive audience that we used to be. If you’re familiar with the acronyms TiVo and DVR, or you’ve ever been exposed to a YouTube video, then my point has been made.

Effective marketing today has got to be about not doing the same old stuff. It’s got to be about STANDING OUT. We’ve been saying it for a long, long time. Still not convinced? Watch this video! You’ll laugh, you’ll cry, it’ll become a part of you.

2010 List of Growing Companies

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In 2010 many local organizations chose MOS Creative to help them increase their marketability. These companies are positioned for major growth in 2011.

Here are a few of the companies that are greeting 2011 with a plan for growth:

1. Torri’s Legal Services

Micro site
Email Campaign

2. WHFL Law

Website

3. The Go-Kart Track

Website
Brochure
TV and Online Commercial

4. Centech

Website
Digital Presentation
Updated Logo

5. ESI

Website
Logo
Marketing Materials
Custom Signage
Trademark Development

6. MD Pet Gazette

Website
Online Magazine

Continue reading →

Awesomely Bad Commercial #3: Martin Fine Furniture

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This Friday means it’s time for another post for an awesomely bad commercial!  Today’s gem comes from the wonderful state Indiana.  Martin Fine Furniture has been in business for over 150 years, four generations for this family owned business.  How long have they been pirates, we’ll that’s something I can’t answer.  Yes, I said Pirates, as you can see in their commercial below; they decided to go with a pirate theme.

With eye patches, a fake parrot, and plastic swords, Martin Fine Furniture has to be the first pirate themed furniture commercial.  I think my favorite part is the wooden plank placed on top of cinder blocks.  The sword fighting scenes are also quite captivating.  With Indiana being almost 1000 miles from the Atlantic Ocean I don’t really see where the pirate theme fits, but check it out.

2010 Brands with the Loudest Buzz

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As the year is wrapping up in the next few weeks we are seeing lots of “Best of 2010” lists for various topics.  One list that caught our eye on Ad Age was all about brands and the online buzz they created in 2010.

Zeta Interactive, a marketing agency out of New York City, released the list after mining through over 200 million posts, blogs, message boards, video sites, and mentions on social media sites. Talk about a lot of mining.

Their rankings not only look into how often Continue reading →

Awesomely Bad Commercial #2: Stinky Septic

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Going back to a post we did a few weeks ago, we’ve got another Awesomely Bad Commercial for you.  No squirrels in this one, now we’ve got a cartoon skunk, and he’s dressed like Mario.  Stinky Septic also put together a little tune to tell you all about their services.  I guess Mario was a plumber, so that does make a little bit of sense…but a skunk Mario? To me the cartoon animal appeals more towards kids, and I highly doubt kids are the ones making the call.  You’ve got to see this one for yourself.

What are your thoughts and do you have any suggestions of awesomely bad commercials we can feature in the blog?

If you didn’t see the first post with the commercial for Greenstein & Milbauer, LLP you can check it out here.

Four things you need to know about your prospects

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four things marketers need to know about their prospectsDo you have high hopes for your marketing campaign? Of course you do, why would you put time, money and loads of effort into a plan that you expected to fail? With great idealism you look forward to the moment when the leads start rushing in. The problem is, they don’t. So what went wrong?

Most marketing pieces make one classic mistake – they don’t address the consumer’s problems. If you don’t present them with their problem, do prospective clients have an incentive to respond? Before you plan your next email campaign, direct mail piece or online campaign, consider the following…

Four things you need to know about your prospects:

  1. They are skeptical. Chances are they’ve had bad experiences and been burned by others making promises in the past. You have to earn their trust.
  2. They want professional guidance. If they knew how to do it they wouldn’t be searching for answers in the first place, d’uhh! Offer a little bit of knowledge and detailed instructions on how to take the next steps. Continue reading →