America's largest coffee chain plans to invest $25 million into the mobile payment platform
Starbuck’s Corp. announced today that they will be using Square, Inc.’s technology as a payment method in 7,000 locations. The Starbuck’s partnership marks a groundbreaking moment as it becomes the first national chain to support the payment app and also brings with it a prediction of accelerated growth for Square (Market Day). Continue reading
John A.John’s lifelong love of art and design inspired him to pursue a career as a Graphic Designer and create the art that surrounds us every day! His creativity also propelled his desire to work for a creative agency and led him to MOS almost 4 months ago!
Kara A.
The newest addition to the MOS team in the role of Marketing Consultant and Project Manager, Kara came to us after spending over a year in Brazil where she taught English as a second language!
Whether you know what it is or not you’ve probably used it. Google Places is essentially just one more way for businesses to STAND OUT.
When you search for a business or even an industry using Google often times Google Places will work its magic. Sometimes on a Google search you will see Google Maps appear with listings of companies or stores which you are searching for. Sometimes these businesses are “claimed” while other times they are not.
When you claim your business you become much easier for people to find. You can verify your correct information with Google and they will display your hours of operation, location, contact information, as well as customer reviews. Continue reading
So the latest buzz is, of course, all about the two big G’s: Groupon vs. Google.
It’s a battle for the new business age. An interesting duel that has no doubt left Google with a bitter taste in its mouth after Groupon’s rumored rejection of the search monster’s $6 billion bid.
Take a second to think about what I just said – Just two years into existence, this rookie online local marketing phenom has built an empire that Google (which pretty much runs the world at this point) is willing to offer $6 billion to own. Which means that the nice people at Google probably think Groupon is worth even more than that – or at least to them it would be.
They may still publicly be going through negotiations, but we think the subtext sounds a lot more like this…
Groupon: Na na nana na! No deal!
Google: Well sh*t!!
One thing you learn quick in our industry is that designing and developing a beautiful site is one thing. But if it doesn’t rank anywhere in the search engines and no one can find it, it doesn’t do you or anyone else any good.
That’s why we explain to our clients that Search Engine Optimization (SEO) is such a crucial part of promoting their site.
Yes, they can direct clients to the site, or even pay for online advertising, but one of the most rewarding and effective leads is from an organic search.
I know there’s a lot of talk about SEO, but even a lot of our colleagues in the marketing industry are still novices in the practice (not that there’s anything wrong with that).
Here’s a few tips from a really helpful article by Brian Clark on CopyBlogger with 5 guidelines for SEO copywriting success. (Read full article)
What if signing in to work was just like checking your Facebook profile? It’s always such a thrill when you see that bright red alert flag in the corner of the screen, and you can’t wait to see what good news lies beneath that mouse click. Updates, alerts, postings and notifications – things are happening in real-time and we’re all in the loop. How beneficial could that be in the office. In short, very!!
Just think about the kind of intricate collaboration that we’re used to thanks to the social network phenomenon – profiles, status updates, feeds, groups, lists, filters. It’s pretty remarkable how organized our social lives have become, really. Most of us already use these networks to make business connections, but just think about how organized our work lives could be if we took a lesson from the social scene. Continue reading
E-mail. How can you make this unique marketing tool effective?
Pop Quiz: The most effective weapon in your email marketing arsenal is _______________? The answer is at the end of this article.
Why is it that people have this idea that “all new age marketing is created equal?” I had a client tell me she wants to do an email campaign to potential clients. I asked her why. The conversation we had sounded something like this:
Me: Why do you want to do an email campaign? Continue reading
I admit it proudly and without hesitation – I’m a bargain shopper. For as long as I can remember I’ve lived under the mantra that most things aren’t worth my money at full price when I can get them somewhere else on sale. And while I’ve spent most of my life checking price tags, I’ve noticed more comradery in the bargain world lately. While college graduates move back in with their parents, working families opt to carpool, and the Salisbury steak makes a comeback, home life minimalism starts to reflect the increasingly barren business world. Continue reading
In 2009 we were all reactive, right? We waited for something to happen, poised and ready to react to whatever came along. We saw many giants fall, many jobs get cut and little money get spent.
What happens when a huge tree falls in the forest? Well, a couple of things happen; it may take down or damage a few of the big trees that surround it on its tumble to the ground. However, it definitely creates an opening for sunlight to shine down on the smaller trees. The strongest, best prepared sapling now has the opportunity to grow into the mighty tree that once stood there. Usually more than one shrub benefits from a fallen shadow-caster.
What can you take from the example of the fallen tree? Was your business in the shadow of a larger competitor? Has one of your competitors shown obvious signs of trouble? If your competition is falling behind, Continue reading
