America's largest coffee chain plans to invest $25 million into the mobile payment platform
Starbuck’s Corp. announced today that they will be using Square, Inc.’s technology as a payment method in 7,000 locations. The Starbuck’s partnership marks a groundbreaking moment as it becomes the first national chain to support the payment app and also brings with it a prediction of accelerated growth for Square (Market Day). Continue reading
“Why join the navy when you can be a pirate?” Wiser words never uttered by a man more influential and responsible for single-handedly transforming the computing and mobile landscape.
Steve Jobs told us to be crazy. He told us he wanted to put a ding in the universe. He didn’t put a ding, but he sure left an Apple.
A single glance at the non-stop media coverage, and you’d think America’s greatest superhero finally befell to his kryptonite. #SteveJobs, #iSad and #ThankYouSteve rotate Twitter’s trending topics, and pictures of our generation’s Thomas Edison continue to flood Facebook’s news feeds.
But in no jest, he was a hero to millions, probably billions, of people he never met. He changed the way we think about and interact with the world. Every time you have to ask your kid a computer question, remember, he’s the reason.
InMobi, an Indian mobile advertising company, recently released data about the mobile web, mobile advertising and smartphones. This report compares data found from July of 2010 and October of 2010. By collecting the same data three months apart InMobi could compare numbers to see both growth and decline in certain categories.
Here are some of the main points which should grab your attention:
-InMobi broke down their information based on various markets and we will take a look into the US segment. In the 90 days between July and October 2010, InMobi saw mobile ad impressions increase by 600 million a month, which was a 25% increase. Total ad impressions for the month of October sat at a measly 2,984,592,565. Just short of 3 billion.
-The iPhone dominates…for now. Continue reading
Let’s take a look at Apple. Everyone knows they have one of the largest loyal fan bases across the globe. Think about it. Just about every product they launch, people will be waiting in line hours before the release date. We saw this happen most recently with the iPad but also with the iPhone and various iPods. These people who are always itching for the latest release are a company’s brand loyalists. They are the ones waiting outside in the rain before your store opens or the ones always interested in new products, company news, or just frequent customers.
How can you distinguish your loyal customers from the average one? Often times the loyal customers will Continue reading
If you think the world of mobile phones has taken off in recent years…just wait until 2011. The video below consists of statistics about the growth and popularity of mobile phones and the direction which they are heading. Some of the eye popping statistics include:
-Over 70% of the Continue reading
How did the world function before cell phones? When wireless technology didn’t exist, people were tied down to a place and a time. Before constant access spoiled the world with instant gratification, communication required patience and effort. Prior to the consumer appeal of mobile applications for entertainment, function and general amusement, businesses struggled to find a more personal way to create client relationships. Then came the app.
Consider these numbers: 7 billion. This is the population of the world right now. And 4 billion. The number of people who owned a cell phone last year. Next is 680 million, which is the number of smartphones in the world in 2009. That’s 17 percent of all cell phones. Finally, the number that is most crucial to your company is 1 billion. This is the number of people who will own a smartphone in the next three years. Continue reading
