Super Bowl XLV: Ad Winners and Losers

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Super Bowl XLV, the world’s second largest sporting event, was quite the eventful evening.  Besides the messed up National Anthem, a ridiculous halftime show, and fans without seats, it was a great Super Bowl.  On a night where companies spend millions of dollars for 30 seconds of your attention, some seemed to win us over while others fell flat on their face.

The Winners:

Doritos-House Sitting

Doritos has created some great ads over the years and that didn’t change this time around.  In this spot, Doritos have the power of bringing things back to life from a dead fish, a wilting plant, even Continue reading →

The NFL Negotiations:Impacting Industries Across the US

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By now I’m sure most of you have heard something about the potential lockout in the NFL next year.  Yes I know our Ravens just won a huge game yesterday and we are already looking into next year, but next year can have some huge implications for businesses around the country.

Thanks to NFL games, many businesses can keep busy during what would typically be a slow time of year.  The big deal about the lockout is the NFL Commissioner and executives want a longer season and limiting salaries for rookies, among other things.  The NFL Players Association worries that adding two more games will put their health into jeopardy when there are already investigations going on about the safety of the game with the recent concussions.  To put it plain and simple, if the two sides cannot Continue reading →

Must See – Funny Spoof on Death of Ad Agencies

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Thanks to FITC for this clever but eerily relevant sci-fi scenario of the death of the last ad agency on earth. The thing is – they pretty much hit the nail on the head. Many “creative firms” are scared to actually get creative any more. And that, my friends, may be the death of them.

Why? Because consumers’ media habits and access to that media are changing rapidly. We’re not the same captive audience that we used to be. If you’re familiar with the acronyms TiVo and DVR, or you’ve ever been exposed to a YouTube video, then my point has been made.

Effective marketing today has got to be about not doing the same old stuff. It’s got to be about STANDING OUT. We’ve been saying it for a long, long time. Still not convinced? Watch this video! You’ll laugh, you’ll cry, it’ll become a part of you.

2010 List of Growing Companies

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In 2010 many local organizations chose MOS Creative to help them increase their marketability. These companies are positioned for major growth in 2011.

Here are a few of the companies that are greeting 2011 with a plan for growth:

1. Torri’s Legal Services

Micro site
Email Campaign

2. WHFL Law

Website

3. The Go-Kart Track

Website
Brochure
TV and Online Commercial

4. Centech

Website
Digital Presentation
Updated Logo

5. ESI

Website
Logo
Marketing Materials
Custom Signage
Trademark Development

6. MD Pet Gazette

Website
Online Magazine

Continue reading →

Awesomely Bad Commercial #3: Martin Fine Furniture

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This Friday means it’s time for another post for an awesomely bad commercial!  Today’s gem comes from the wonderful state Indiana.  Martin Fine Furniture has been in business for over 150 years, four generations for this family owned business.  How long have they been pirates, we’ll that’s something I can’t answer.  Yes, I said Pirates, as you can see in their commercial below; they decided to go with a pirate theme.

With eye patches, a fake parrot, and plastic swords, Martin Fine Furniture has to be the first pirate themed furniture commercial.  I think my favorite part is the wooden plank placed on top of cinder blocks.  The sword fighting scenes are also quite captivating.  With Indiana being almost 1000 miles from the Atlantic Ocean I don’t really see where the pirate theme fits, but check it out.

Awesomely Bad Commercial #2: Stinky Septic

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Going back to a post we did a few weeks ago, we’ve got another Awesomely Bad Commercial for you.  No squirrels in this one, now we’ve got a cartoon skunk, and he’s dressed like Mario.  Stinky Septic also put together a little tune to tell you all about their services.  I guess Mario was a plumber, so that does make a little bit of sense…but a skunk Mario? To me the cartoon animal appeals more towards kids, and I highly doubt kids are the ones making the call.  You’ve got to see this one for yourself.

What are your thoughts and do you have any suggestions of awesomely bad commercials we can feature in the blog?

If you didn’t see the first post with the commercial for Greenstein & Milbauer, LLP you can check it out here.

Nike’s Loyalty to Tiger Woods Pays Off

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Ad Age posted an article recently about Tiger Woods and his effect on Nike.  Everyone knows the story of his scandal, so no need to go into that, but they decided to take another approach.  Some of his top sponsorship deals for companies, Gatorade, AT&T, and Accenture felt his scandal would be disastrous for their image.  They decided to cut bait and drop Tiger from as a sponsor.  Others such as Nike, EA Sports, NetJets, and TLC Laser Eye Centers have decided to keep him on board but limiting his role for the time being.

Some questioned whether keeping him on board as a sponsor would hurt Continue reading →

Google Goggles: Seeing into the Future of Marketing

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google goggles, marketingAlmost a year ago Google launched Google Goggles, an app for mobile users that allows them to instantly find more information about something simply by taking a picture of it. People have been using this device to look up information on text, landmarks, books, artwork, logos, and contact information.

It is a very interesting concept but now Google is taking it a step further. Google is performing their own marketing experiment with 5 brands, Buick, Delta Airlines, Diageo, Disney and T-Mobile. Continue reading →

Awesomely Bad Commercials

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We’ve all seen them before, commercials that are so bad they actually catch your attention.  It may not be the best strategy or even a good one, but for some they are doing the best with what they’ve got.  It seems that lawyers, mortgage companies, and local doctors have a knack for the worst commercials out there.  At Asylum.com they’ve posted their top 10 worst lawyer commercials but the one for Greenstein & Milbauer, LLP seems to be at the top of the list.  Their practice targets victims from accidents and they figure what better way to represent this than an animated squirrel.   He seems to be popular enough that they’ve used him in several of their other commercials as well.

Let us know what you think.  What are some of the worst commercials that you’ve seen?