Tag Archives: business

Invitation to the White House’s Baltimore Business Leaders’ Briefing

|

Any invitation to the White House is an exciting one, and we’re even more psyched to be invited as part of the Baltimore Business Leaders’ Briefing, with about 35 other Maryland-based companies.

The agenda includes voicing our perspectives about the economy, technological innovation, healthcare reform, tax reform, and other pertinent issues.

Although our Columbia, MD office is only a short drive from Pennsylvania Ave., it often feels like the small business community doesn’t hold much consequence in the deliberations of our policy makers. So when any invitation is sent our way to voice our perspective on the condition of our local small businesses, we’re going to jump at it!

Max, our CEO, left the office all smiles this afternoon, no doubt with high hopes of receiving a more personal invitation to go golfing from Mr. Obama himself.

We’ll see what happens from today’s briefing, but either way it’s an honor to be personally chosen by the president’s right hand men as a representative of Baltimore businesses.

Read more about the event in Baltimore Business Journal’s article.

Meet Shawn: Baltimore’s #1 Business Man

|

Shawn H.

Almost two months into his stint at MOS Creative, and Shawn’s hanging with the big dogs as our  VP of Business Development, capturing the attention of some major clients!

First thing he does in the AM: Make coffee! This caffeine  addict can smell a good pot before it even touches his lips.

Guiltiest pleasure: How I met Your Mother - he’s definitely a Ted.
Continue reading →

Want more business? Try an app for that.

|

How did the world function before cell phones? When wireless technology didn’t exist, people were tied down to a place and a time. Before constant access spoiled the world with instant gratification, communication required patience and effort. Prior to the consumer appeal of mobile applications for entertainment, function and general amusement, businesses struggled to find a more personal way to create client relationships. Then came the app.

iphone3

Consider these numbers: 7 billion. This is the population of the world right now. And 4 billion. The number of people who owned a cell phone last year. Next is 680 million, which is the number of smartphones in the world in 2009. That’s 17 percent of all cell phones. Finally, the number that is most crucial to your company is 1 billion. This is the number of people who will own a smartphone in the next three years. Continue reading →

All Email Campaigns Are Not Created Equal

|

E-mail. How can you make this unique marketing tool effective?

Pop Quiz: The most effective weapon in your email marketing arsenal is _______________? The answer is at the end of this article.

Why is it that people have this idea that “all new age marketing is created equal?” I had a client tell me she wants to do an email campaign to potential clients. I asked her why. The conversation we had sounded something like this:

Me: Why do you want to do an email campaign? Continue reading →

Diagnosis: Classic Website Syndrome

|

You’ve spent countless hours in front of a glowing computer screen, strained eyes deciphering hyperlink text as morale around the office builds with anticipation. The day is here, you’ve finally reached that marking point on the road to success – your company has launched its very own website. Congratulations! The only problem is your hits tracker hasn’t moved in days. This isn’t quite the marketing breakthrough you were hoping for. Diagnosis: Classic Website Syndrome.

Build it and they will come. If only it was that easy when it comes to promoting a website for your company. The Internet offers Continue reading →