Monthly Archives: April 2011

Which One Are You? Which One Do You Want To Be?

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According to Arthur D. Little consulting firm, a business can occupy one of the five vying categories in a target market:

  • Weak: this business has unsatisfactory performance but an opportunity exists for improvement and it must change or or exit the target market.
  • Tenable: this business is performing at sufficiently satisfactory level to warrant continuing in business, but it exists at the sufferance of the dominating company and has a less than average opportunity to improve its position.
  • Favorable: this firm has a strength that is exploitable in particular strategies and has more than average opportunity to improve its position.
  • Strong: this business can take independent action without endangering its long-term position and can maintain its long-term position regardless of competitor’s actions.
  • Dominant: this business controls the behavior of other competitors and has a wide choice of strategic options. This is what Little calls as the Alpha Brand.

    Where is your company now? Where do you want it to be?

    Source: http://www.marketingteacher.com/lesson-store/lesson-a-d-little.html

    The Advertising Quiz

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    Advertising Quiz: Are You In or Out?

    How familiar are you with advertising? Advertising becomes more difficult day by day. It requires social media as well as word of mouth. Test your advertising knowledge and skills!

    1. A form of advertising that features real-life scenarios with the product positioned in background:

      2. Obtuse product

      Background product

      Product placement

    2. What do advertisements use to leave their brand message in the minds of consumers?

      3. Repetition

      Slogans

      Bribes

    3. What’s the most frequently used word in slogans?

      4. Be

      Best

      You

    4. An ad slogan set to a memorable melody is called a:

      5. Trademark

      Jingle

      Spark

    5. What are the pleasantly melodic, easy-to-remember hooks of jingles called?

      6. Earworms

      Hook

      Soirees

    6. Small, rectangular advertisements that appear on Web pages are called:

      7. Pop-ups

      Banner ads

      Cyber ads

    Facebook is The New Deal Breaker!

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    Facebook just launched their DEALS application! This means that sites like Groupon and LivingSocial are totally missing the cool new wagon to jump on. Yeah, yeah, deals are cool, but doing them alone is not that appealing. Facebook explains that they began this idea with the wish of bringing friends together and allowing people on the website to get together and have fun. This makes them completely different from other daily deal companies – it’s the social aspect of getting a cool deal and doing it with your besties! You can use your credits that you’ve been racking up from Farmville to use towards the deals, not just moolah from your very own pocket. And just for your information: the more friends you get to join in on the deal with you, the more of a discount you can get!

    Facebook is not disclosing how much of a percentage they are receiving from the companies, unlike Groupon which takes 50% and LivingSocial which takes 40%.

    Would you use this application on Facebook? Is doing something cheaper with friends better than doing something cheaper alone?

    You’ve Been A Bad, Bad Ad!

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    Next month, the FDA will be celebrating the first birthday of their brain child, the Bad Ad Program…

    Whaaaat? You mean you’ve never heard of the Bad Ad program? Well, we wouldn’t blame you. Since the program began in May of 2010 there have been over 239 complaints. Nope, not 239,000… but 239 total.

    The basic premise of this program is “to educate healthcare providers about the role they can play in helping the agency make sure that prescription drug advertising and promotion is truthful and not misleading” (source: www.fda.gov).

    Launched by the FDA’s Division of Drug Marketing, Advertising and Communication, it has commissioned a small secret police, whoops, I mean agency, which takes into account the various sorts of advertising violations. Continue reading →

    Are They Doing It Right?

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    Social advertising in the 21st century is a necessary tool for any successful company. With SOOOOOOO many mobile web design companies emerging from the woodwork -  and with good reason, I mean this industry is growing by the minute! – You have to ask yourself one question… Are they doing it right?

    What if making your own mobile site was as easy as typing up this blog? That’s the idea behind Web2Mobile. Honestly, if you can write an email, you can build a mobile site!

    Web2Mobile is offering step-by-step tutorials for each and every aspect of building your very own mobile site. We offer FAQs, a 24-hour editor from which you can edit anytime and from anywhere, custom website templates by professional in-house designers, and proven success tips from world-renowned web designers.

    Not only can you build multiple sites without creating additional accounts, but there are no limits to how big you can make your site. You can build two pages or 50 pages, there’s NO extra cost!

    Possibly the best offer to prove our righteousness is our 14-day risk-free trial of building a 1 page mobile site design.

    There’s no question, we’re definitely doing it right!

    Your Fear of Searching the Mobile Web has a Cure!

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    Don’t you hate when you’re surfing the web on your mobile phone, but the website does not fit perfectly on your screen? You may have to enlarge it and scroll to read the text, or try and zoom in? Looking at websites on your phone at times is not fun. However, there is a very simple answer to this conundrum. Web2Mobile, Inc. is the nations first mobile software in the United States that allows users build a mobile website in just three steps! Continue reading →

    Google +1= Confusion?

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    Various companies are trying to revamp themselves and try new features out. In Google’s case, Google +1 is the newest feature that has been released. The question that seems to be on everyone’s mind is: what exactly is Google +1, and what can it do for me?

    Continue reading →