5 Steps to Creating an Effective Social Media Campaign

12/22/2010 | admin

One thing many companies are beginning to focus on, with 2011 just around the corner, is how to create an effective following on social media platforms. We will lay out our 5 steps to help get you on the right track.

Step 1 Continue reading →

Could bringing Facebook to work make you more productive?

07/07/2010 | admin

What if signing in to work was just like checking your Facebook profile? It’s always such a thrill when you see that bright red alert flag in the corner of the screen, and you can’t wait to see what good news lies beneath that mouse click. Updates, alerts, postings and notifications – things are happening in real-time and we’re all in the loop. How beneficial could that be in the office. In short, very!!

Just think about the kind of intricate collaboration that we’re used to thanks to the social network phenomenon – profiles, status updates, feeds, groups, lists, filters. It’s pretty remarkable how organized our social lives have become, really. Most of us already use these networks to make business connections, but just think about how organized our work lives could be if we took a lesson from the social scene. Continue reading →

Stop Being Reactive and Start Being Proactive.

01/15/2010 | admin

In 2009 we were all reactive, right? We waited for something to happen, poised and ready to react to whatever came along. We saw many giants fall, many jobs get cut and little money get spent.

What happens when a huge tree falls in the forest? Well, a couple of things happen; it may take down or damage a few of the big trees that surround it on its tumble to the ground. However, it definitely creates an opening for sunlight to shine down on the smaller trees. The strongest, best prepared sapling now has the opportunity to grow into the mighty tree that once stood there. Usually more than one shrub benefits from a fallen shadow-caster.

What can you take from the example of the fallen tree? Was your business in the shadow of a larger competitor? Has one of your competitors shown obvious signs of trouble? If your competition is falling behind, Continue reading →

Are you looking to increase your profit margin?

MOS Creative has the ability to customize a unique marketing strategy for your business. Are you frustrated with this economy? Instead of watching your sales decline, why not watch them grow? How would you like to spend less time aggravated with your marketing plan and have more time to run the fundamentals of your business? We have had the pleasure of working with over 40 different industries. We are good at what we do, so contact us today.

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Topics. Topics. Topics. The most important lesson in PR is that your release must be news worthy. If you are submitting your release to free online directories, and I suggest that you do, your release will be reviewed for its newsworthiness. Blatant, self-promoting releases that scream ‘advertisement’ are quickly discarded in this news arena. Topics that are news worthy:

Website launch
Product launch
Announcements (new hires, promotions, awards)
Event announcements

Contact Information There is nothing worse than a well written press release without contact information. In the upper left-hand corner, include the contact’s first and last name, business name, address, phone, fax and email address. The object of a press release is for journalists to pick it up and report on it. This is FREE publicity! They are going to want to contact the writer, or another company representative, to get more information for a potential story. They may want a quote, pictures or a number of other questions answered and it is your job to make it easy for them. For Immediate Release Unless otherwise noted, you will want to specify FOR IMMEDIATE RELEASE in caps, left-aligned on the line above your headline. This tells the reader that your release is breaking news and that they should report on it now, not later. Headline Headlines are the first thing readers see. In order to get them to read your news, you need to be brief and intriguing. * Conveys the key point of the press release * Use active voice such as: announces, introduces, interviews, launches, opens, etc. * Use the most significant key words of your article for search engine optimization * Written in bold Ex. of optimized headline: Maryland’s First Ever Mixed Martial Arts Event Makes Its Debut in Baltimore Ex. of bad headline: MMA Comes to Baltimore Summary Elaborate on the news in your headline with a full sentence or two using standard capitalization and punctuation. Body Begin with the date and city in which the press release was created, or is about. Now here’s where you get down to it; create a lead sentence that grabs the reader’s attention and summarizes what the release is about. Use the inverted pyramid method to write the body of the press release in order of importance, with the most pertinent information at the top. Remember, the object of the press release is to get to the point. Facts are important. Always include; who, what, when, where, why and how in the first paragraph of your press release if possible. Make sure that all of this information is shared within the first two paragraphs. Further down your release, you will want to include an intriguing quote from a reputable source, i.e. the event coordinator or person to whom the award was given. Quotes add interest and allow you to have a bit of fun with an otherwise fact-based release. A good quote can pique a reader’s interest.