Your Fear of Searching the Mobile Web has a Cure!

Don’t you hate when you’re surfing the web on your mobile phone, but the website does not fit perfectly on your screen? You may have to enlarge it and scroll to read the text, or try and zoom in? Looking at websites on your phone at times is not fun. However, there is a very simple answer to this conundrum. Web2Mobile, Inc. is the nations first mobile software in the United States that allows users build a mobile website in just three steps! Continue reading

Google +1= Confusion?

Various companies are trying to revamp themselves and try new features out. In Google’s case, Google +1 is the newest feature that has been released. The question that seems to be on everyone’s mind is: what exactly is Google +1, and what can it do for me?

Continue reading

Google Places: Where Am I?

Whether you know what it is or not you’ve probably used it.  Google Places is essentially just one more way for businesses to STAND OUT.

When you search for a business or even an industry using Google often times Google Places will work its magic.  Sometimes on a Google search you will see Google Maps appear with listings of companies or stores which you are searching for.  Sometimes these businesses are “claimed” while other times they are not.

When you claim your business you become much easier for people to find. You can verify your correct information with Google and they will display your hours of operation, location, contact information, as well as customer reviews.  Continue reading

Google Tweaking Algorithms Once Again

Yesterday Google announced on their blog they are making a few changes to their search algorithms in efforts to improve their ranking accuracy which in turn affects trillions of search queries.  Changes usually mean things are improving, and they are, for Google and your average user.  But for businesses the changes may cause some issues.

Google states the new changes “give people the most relevant answers to their queries as quickly as possible.”  Google’s search quality leader Matt Cutts wrote “People are asking for even stronger action Continue reading

2010 List of Growing Companies

In 2010 many local organizations chose MOS Creative to help them increase their marketability. These companies are positioned for major growth in 2011.

Here are a few of the companies that are greeting 2011 with a plan for growth:

1. Torri’s Legal Services

Micro site
Email Campaign

2. WHFL Law

Website

3. The Go-Kart Track

Website
Brochure
TV and Online Commercial

4. Centech

Website
Digital Presentation
Updated Logo

5. ESI

Website
Logo
Marketing Materials
Custom Signage
Trademark Development

6. MD Pet Gazette

Website
Online Magazine

Continue reading

SEO Copywriting: 5 guidelines to help your ranking

SEO, search rankingOne thing you learn quick in our industry is that designing and developing a beautiful site is one thing. But if it doesn’t rank anywhere in the search engines and no one can find it, it doesn’t do you or anyone else any good.

That’s why we explain to our clients that Search Engine Optimization (SEO) is such a crucial part of promoting their site.

Yes, they can direct clients to the site, or even pay for online advertising, but one of the most rewarding and effective leads is from an organic search.

I know there’s a lot of talk about SEO, but even a lot of our colleagues in the marketing industry are still novices in the practice (not that there’s anything wrong with that).

Here’s a few tips from a really helpful article by Brian Clark on CopyBlogger with 5 guidelines for SEO copywriting success. (Read full article)

  1. Title. Identify target keywords and include them in the title of your content. “The closer to the front of the title your keywords are, the better,” Clark notes.
  2. Meta Description. Though it’s debatable whether keywords in your meta description influence rank, Clark observes that SEO copywriting is also about the presentation of your content in a search engine. “Try to keep the meta description under 165 characters, so the full description is visible in the search result,” he advises.
  3. Content. To make search engines happy, Clark says, use unique and frequently updated content (at least 300 words), “tightly on-topic and centered on the subject matter of the desired keyword phrases.”
  4. Keyword Frequency. Keyword frequency is the number of times your targeted keywords appear on the page. Keyword repetition affects ranking, but don’t over-do it, Clark cautions, or Google might penalize your page.
  5. Page Links. Link to relevant content early in the body copy. Other suggestions: Link to relevant pages every 120 words or so; link to relevant interior pages (not just home pages); and link using naturally relevant anchor text.