Twitter became a huge tool for businesses in 2010. We saw many revelations and now the “New Twitter” makes things run smoother than ever. Just as Twitter entered the 2010 with a bang it left with one as well. As fireworks were lit off at 12:00am across all different time zones, twitter had a sort of fireworks show of their own.
Only four seconds into the new year of 2011 in Japan, tweeters had set a record for overall number of tweets per second. 6,939 tweets per second had more than doubled the previous record of 3,283 when Japan beat Denmark in the 2010 World Cup. Those on the east coast in the US were also tweeting away as the ball dropped at a rate of 3,000 tweets per second.
It may seem surprising that Japan had that many more tweets per second than the US but there are some cultural factors to take in. The Japanese New Year (Oshogatsu) is a day where many celebrate the entire day with family and friends. People will go out of their way to call friends and connect with almost everyone they know to celebrate the day. A little bit different than here in the US where most probably aren’t waking up until mid-day from the late night festivities. On Oshogatsu, with many of Japans 127 million citizens reconnecting, mobile networks have been known to crash with the heavy volume of cell phone usage.
The video provided by Twitter, shows how each area reacted on Twitter based on number of tweets. As the clock ticks each hour in the upper right corner you can see how each area of the world erupts on the social networking site. I would have loved to find a video from A World of Tweets with all of the action throughout Jan 1st but my searches have turned up nothing. Oh well, maybe next year.