You thought logos, slogans, SEO and hashtagging were all that went into marketing? Well, there’s much more than that! Those are sort of static; we need something a bit more ALIVE! This is where we utilize a little technique called ANIMATION!
Be it a tv commercial, online ad, or a simple video on your site—animation can be implemented into any marketing strategy. With Youtube being a prime source of entertainment (AND the 3rd most popular site on the web), you’re going to want some presence there. I mean, only 100 million internet users check out online video a day. That’s 200 million potential eyes pointed right at your animation. With more than 3 billion hours of video views per month, you’ll want to get your foot in that door.
Why animation though? Well, animation, above all, can be made to look however you’d like. You can do whatever you want with it! If you can think it, it can be created. Another great thing about animation is, it’s 100% editable! Plus, there are many styles in which to captivate your audience with–motion graphics, hand drawn animation, stop-motion animation, cg animation, cutout animation… well, the list goes on and on. There’s so many styles, so many techniques that can be utilized to create a completely unique and original piece that helps YOU stand out.
We here at MOS Creative are quite the animators ourselves. We see a production from conception to completion, all in-house! We’re pretty dang versatile! Check out our blog posts about animations we’ve done for Bumblejunk and Foodem! Get a hold of us and see what kind of animation we can do for you!
Here’s 3 quick things to keep in mind while creating an animation:
1. Consider the style.
With many options out there, you’ll need a style not only intriguing, but also one that fits your brand. You wouldn’t want a cartoony character hopping around the screen while speaking about your Mixed Martial Arts training program. Keep in mind your audience, know what they’ll respond to.
2. Length of the piece.
Animation, while quick to watch, is not quick to make. The more content you want in it, the more time it takes to animate. Though one thing MOS Creative has perfected over the years is a quick turnaround on animated projects. We pride ourselves on that fact!
3. Make it fun!
Animation is a limitless medium, so don’t be afraid to get crazy!
While you’re here, please enjoy one of our animated projects, a quick little toon about Mosaic Power!:
Check out our tumblr at moscreative.tumblr.com!
