Guerilla Marketing is one of the coolest ideas that have come up within the 20th century. Jay Levinson coined the term “guerilla marketing” and it has taken off since then. Large companies, small companies and even non-profit organizations use guerilla tactics to increase revenue and even awareness. It relies heavily on unconventional methods and relies even more heavily on creative imagination.
Some non-traditional methods include reverse graffiti (clean pavement adverts), undercover (hidden messages) and experiential (interaction with the product).
Here are some examples:
UNICEF Foundation for Water Awareness: Buying Dirty Water to Help Others Receive Clean Water
Real Hip Hop
Supermarket Carts Depicting Hungry Children, Hunger Awareness Program
Stick On Anti Smoking Stickers for Exhausts
Anti Cellulite cream from Nivea
Bus Grips Depicting Advertised Watches
Mr. Clean Magic Eraser on The Street
Awareness for Homelessness
Kit Kat Break Bench
Which one was your favorite?
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