OK, so we have two favorite videos this week. Hey, it’s our blog, we can post two videos if we want to! And this one has actually killed all the competition in views this week, topping the Ad Age charts with 2.5 million views.
I know we bashed Gillette’s last campaign – no need to remind anyone of “Mullet Nation” – but props for getting your stuff together this time, Gillette!
It’s the company’s newest viral – a spot featuring ESPN analyst Kenny Mayne. Mayne peps himself up with a little self-talk before the show, and although it’s a little on the dry side, we like it. This is one of a series of spots featuring other ESPN personalities in Gillette’s newest campaign. Instead of airing on ESPN itself, on Visible Measures’ distribution advice, the ads appeared on guy-oriented video sites like Break.com and DailyMotion’s Mag.ma.