Company: Hyundai
Type: TV spot, social campaign, experiential tour
Title: “In your own words”
Rating: A
Case Study: Gillette’s viral ad bombs
What’s the sign of a good campaign? A big fight.
That’s what The Economist magazine discovered when the creatives were challenged to develop an advertising campaign in India that would make people “interpret the world.” They didn’t realize that they’d then be charged with refereeing the ensuing national arguments.
Can you interpret this billboard?
Wassup?! DDB’s new creative director talks about how to engage
Remember the good old days?
We used to watch TV just for the iconic commercials that we loved to recite. On Budweiser’s prompt, we greeted each other with an affectionate “Wassup??” and serenaded friends when they acted as “real men of genius.” Remember this gem…
We can thank the creative minds at DDB for these well-loved campaigns that permeated into our national culture. But despite apparent recent turbulence, we may again look forward to a golden age of commercial creativity. One of the most acclaimed creative talents in London is returning to DDB, this time in Chicago, as Executive Creative Director. The American creative industry will soon greet Ewan Paterson.
Ad Age printed a short interview with Paterson yesterday, in which he explained his bounding expectations and high hopes for DDB Chicago. Even in just five questions, he continued to reference the lasting iconic and crowd-pleasing campaigns of DDB past, and the potential for future pop culture greatness. Continue reading
The hottest viral campaign: walking on water
The biggest human breakthrough this century and the hottest new sport in the country is a massive viral phenomenon. The video is hot and everyone is trying it at home, despite the advisory warnings. So what’s the catch to the advertising success of liquid mountaineering? It isn’t a real past time at all. But it sure is brilliant marketing.
Well, according to its creators, a quirky group of sports shoe marketing creatives, liquid mountaineering, or literally walking on water, may not by possible by the law of physics, but “you just have to believe.” Continue reading
Google: What, me worry?
Probably not. Hey, it’s Google, after all. Undoubtedly the most successful search engine in the world. So what in the world could possibly threaten the Google empire? The biggest competition doesn’t come from a search engine at all.
What is… Facebook??
OK, so it’s not direct competition in terms of core functionality, but still. It’s competing for consumers’ time and attention, and according to statistics from the UK, Facebook is winning.
Why should this even matter to Google?
Well, it’s all about the search engine’s main revenue source: advertising spend.
It shouldn’t be any surprise to anyone who’s ever heard the phrase “social network” that Facebook is king of the status-phere. In the Hitwise study it collected 55% of all social site visits. Google beat Facebook in wider Web clicks overall, with 9.3% of total Web traffic to Facebook’s 7%. But when total Internet traffic was tabulated, social networks as a group won the race by a neck (or a few clicks!) with half of a percent more traffic than search engines – a first-time accomplishment for social networks. Continue reading
How you can make a difference in just 15 minutes
What can you do in 15 minutes?
Save money on your car insurance? Sure. But we’re looking deeper here, we want to make a difference in the world. I mean, everyone wants to help out, right? Well with the introduction at Mashable’s Media Summit yesterday of a new DIY fundraising Web site called Crowdrise, actor Edward Norton says you can bring about your own social change in just 15 minutes.
mashable on livestream.com. Broadcast Live Free
Why marketers should party like it’s Youtube’s birthday
Happy birthday to Youtube! Five years ago this month, the self-broadcasting Web site that we’ve all come to know, love and add to our favorites went live with a 19-second video featuring one of the site founders on a trip to the zoo. It was surprisingly entitled, “Me at the zoo.” Creative, guys!
So, what have we learned from the completely accessible, omnipresent pop culture phenomenon that has allowed ordinary people to either make fools of themselves or become superstars literally over night, and created a linked and attentive world audience? We’ve witnessed the sheer and undeniable power of the viral thread. Well then, how do we use it to our benefit? Continue reading
