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Visual Data Infographics


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What does your business do? Why does the customer need it? Do they know that yet? Most importantly: Does your product/service need a simple, sharable, and visually awesome explanation? That’s where we come in, with infographics!

 

Infographics are used frequently all over the net. You’ve seen at least one. You can’t log into the internet without stepping across one. Maybe it was the awesome Batman one that was passed around twitter and Facebook for a couple of years now. That’s because it’s a great way to show data. It presents information in a beautiful, but purposeful and simple way. It serves two purposes—looks good and tricks you into learning. Those kind of go hand-in-hand.

 

Here’s an example of one of the many infographics we’ve produced for our clients.

There are four ingredients that make up any successful infographic. These are Data, Design, Why, and Shareability. If it’s missing one of these elements, it won’t reach much of any audience. Think of it as a table… a table of info. If you remove a leg, you’re not gonna have an amazing table. Each aspect is essential. So don’t go without these four things:

 

Data:

It’s he backbone of the infographic. The entire reason you need one created is so you can display your data in an easy and simple way. You want everyone to understand. Data without the rest of the elements is boring, and flat out invisible to everyone. Gather your findings and be ready to have them represented in a beautiful fashion!

 

Why:

Well, you’ve got your data all ready to be shared, but what for? Say you’re looking to educate people on your product or service. You’d state a problem, and the purpose of the infographic is to explain how and why your business is the solution. Here’s where you make yourself important; here’s where you deliver your message.

 

Design:

Here’s where you take your what and why from above and make sense of it. Design puts everything in order and educates the viewer. Several points are to be touched upon: the information must be displayed clean and simple, it must look great so as to encourage reading, and there must be purpose to it. Meaning, you display your info in a fun, simple and creative manner that shows you know what you’re talking about. Bring eyes to your data.

 

Shareability:

Okay, your infographic is almost complete! What’s left to do is load it up with links to you and your social media outlets. You must let the viewer know where this image is coming from. Which brings us to a big decision: where do you put it? Of course you’re going to put it on your twitter and facebook, but where else? SEO will help, and as long as this is floating around the internet, it’ll grab eyes and bring attention to your business. So proper placement is key. Besides creating the infographic for you, we here at MOS are also able to put it in the right places.

 

Get a hold of us, and let’s visualize your data together!

-The MOS Creative Team

Check out our other Tumblr!

Coding an Entire WORLD


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Websites, everyone’s got one, and we’re all familiar with the concept. But just how important is a new website? What are the new web trends of today, and why should my site utilize them?

We have a top-notch web developer on our team named Yuriy. We asked him what his favorite thing about his job was, and he said, “I think my favorite part is how you can make visual changes using code. You basically build an entire world. To me, that seems so powerful and beautiful at the same time. I love programming!”

With all the popular web trends to date, there are three in particular we’d like to highlight.

Parallax Sites:
The word “Parallax” comes from the animation world. It’s the name of the effect where background elements “move” in relation to the viewer. Think of driving along a hill and looking out the window. You’ll notice how things move at a different pace. Closer things zip by, where farther things seem to barely move. In the animation world, this creates an illusion of 3d space, and websites can have it too! It looks amazing, and it’s fun to navigate!

Responsive Sites:
Waaaay back in the olden times, there were things called “Desktop Sites” and “Mobile Sites”, which operated closely together, but still so very apart. “Ye olde two sites” is what I believe they called them. But these days, Responsive Sites do the job of both Desktop and Mobile. They’re sites that resize depending on the size of the browser it’s view upon—automatically! Essentially, you make one site that’s viewable from any platform you visit it from!

Improved Search Engine Marketing:
We have an SEO specialist, who acts as a ninja, implementing your site everywhere without a trace! You’ll show up higher in google searches, and will therefore be easier to find! His name is Joel. Call us today and see what he can do to make you appear in web searches!

Get a hold of us at MOS Creative, and we’ll help YOU stand OUT!

 

-The MOS Creative team

Thanksgiving at MOS Creative


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There’s much to be thankful for this year. But what we’re thankful for the most is having a nice dinner with the whole team.

We picked up some awesome food from the grocery store!

This is gonna be delicious!

And to top it all off, it began to snow! What a beautiful day!

We hope everyone has a wonderful Thanksgiving. Do us a favor and grab some of our free Thanksgiving wallpapers for you phone, tablet and computer! 

-The MOS Creative Team

Reviews Matter


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image

While you may feel your company/brand/service/product’s awesomeness speaks for itself, you’re only half right. Good work only goes so far. Online reviews, yeah those matter.

You’ve used Yelp once or twice before, right? You saw how useful of a tool it was and you found that sushi restaurant in record time! That was a good dinner too. Maybe you ought to review the place. A higher rating pushes them up on the list, bringing them more business and ensuring the chances that you’ll get that California roll again. After all, good ratings and reviews brought you there in the first place.

So you’ve seen firsthand how beneficial positive feedback can be. Why not for your business? Over 90% of people who’ve researched a business on Yelp agree that positive reviews lead to purchases. Check out this infographic from Mashable.

Being the 30th most visited site on the web, small businesses are the ones that benefit the most from Yelp’s exposure.  Increased customer awareness directly affects sales. Additionally, it’s a great way to get feedback from clients, with the ability to respond back to them! Create a dialogue! Seem like a business run by real people.

Though there is a bit of cautionary wisdom we’d like to bestow upon you: what’s worse than negative reviews are none at all. Don’t just start an account/claim your business on rating sites and let it sit stagnant. Actively encourage customers to leave reviews – there’s no downside to it. Perhaps you could get some inserts or packaging designed and printed to go along with your product, asking customers to write you a short review. In addition to Yelp maintenance, MOS Creative could design you up some snazzy printwork on top of it ;)

Get a hold of us at MOS Creative, and we’ll help YOU stand OUT!

 

-The MOS Creative team

Check out our Tumblr!

Behind The Scenes Wednesday: Joe Ehrmann!


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Joe Ehrmann is a former NFL defensive lineman for the 1973 Baltimore Colts! Local legend? I think so! Get ready to smile ear-to-ear.

image

While at an Accelerent networking event, our president Max was able to strike up a conversation and snap a photo with Joe Ehrmann. Super cool guy, and nothing but nice!

Besides a Colts football helmet, Joe’s worn many hats. He’s been an educator, author, activist, pastor and coach spanning longer than than 25 years.

Joe played football at Syracuse University, lettered in lacrosse and was selected to the Syracuse All-Century Football Team. After being drafted, he played pro football for 13 years, and was named the Colts “Man of the Year”. He was also named NFL’s first Ed Block Courage Award winner. Parade Magazine even featured Joe on its cover, with the title, “The Most Important Coach in America”. Additionally, he’s been named one of the “Most Influential Sport Educators in America” by the Institute for International Sport.

Ehrmann is co-founder of Baltimore’s Ronald McDonald House and was chosen by the Baltimore Business Journal as the “Renaissance Person of the Decade” for his work in bettering our city. He co-founded The Door, a community-based organization that deals with issues pertaining to poverty, systemic racism and social justice. But his awesomeness doesn’t end there.

He’s been named National Fatherhood Initiative’s “Man of the Year” and awarded the Frederick Douglas National Man of the Year award for empowering youth to prevent forms of male violence.

His newly released book: InSideOut Coaching: How Sports Can Transform Lives highlights much of his life’s work. Joe is the subject of the New York Times Best Seller, Season of Life A Football Star, a Boy, a Journey to Manhood.

With all those amazing accomplishments mentioned, he believes his greatest has been his 30 plus years marriage to Paula and his four children Ali, Esther, Barney and Joey.

Pick up those books! This is a great coach, and a great man. 

-The MOS Creative Team

 

Cutout Animation: Cartoon Puppetry!


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While there are many different styles of animation, one of the most-utilized and quickest styles is Cutout Animation, also known as Flash animation because of the program that’s used to create it. It’s a great way to bring characters to life with a rather fast turnaround. It’s no wonder that many animated television series use it. If it’s good enough for TV, it’s good enough for your marketing campaign.

We’ve done many of these in the past. If you remember our articles about our projects with Foodem and Bumblejunk, you’ll know how good we are at it! Here’s another example of our work, with Mosaic Power! Meet Mo!

The way this animation technique works is all the graphics are pre-drawn. Faces, hands, mouths, eyes—every motion a character will make. The result of that is a Character Puppet, or a Character Rig. The puppet can be reused over and over again, to make it look like it’s constantly moving, even though it’s repeated drawings. Neat little trick! This also perpetuates a feeling of consistency and legitimacy. It’s beneficial if you have an idea in mind that involves characters, but you don’t have any available actors to portray them in a commercial. Cutout Animation is the vehicle that’ll bring your ideas to life!

As stated above, many cartoons on television employ this tactic. Some of the more famous examples are Archer, Family Guy, Aqua Teen Hunger Force, Dan Vs, and Brickleberry. The characters run the gamut of motion, while in actuality, these are re-used graphics, over and over. It’s beautiful and fun to watch, just as it is fun to make. (Honestly, some of our favorite projects were cutout animation.)

Since this is such a popular style, it’s very likely that people will latch onto commercials done in this manner. That, mixed with the popularity of youtube, our SEO, and just a dash of creativity, a cutout commercial will be beneficial to ANY marketing campaign. Remember, animation is able to do whatever you want, and is 100% editable. Cutout animation is no different! So perfecting an animated video for you is just one of the many things we at MOS Creative are proud to do! We see a production from conception to completion, all in-house! Pretty versatile if you ask me! Give us a shout and see what we’re about!

Let’s make beauty together. We want to help you stand OUT! So let’s get to work!

Here’s 3 quick reasons why Cutout Animation might be the perfect fit for you and your business:

1. Puppets.
Prepared puppets are a great alternative to having an animator draw a new drawing every single frame, like traditional animation. It can get completed in days-to-weeks, rather than years!

2. Puppets take the place of live actors.
If you have an idea but no actors to help out, then it’s just a voiceover and a puppet or two away from being realized!

3. Re-utilization.
These puppets can be used over and over again. If you have multiple campaigns and want to keep your character appearing throughout, then it’s no problem. We can pop the puppet back in, and make it do some awesome moves for ya!

Our thing is that we love helping you stand out. That’s just what we do, and we’re happy to do it for you. Let’s chat and see how we can bring your ideas into this world!

-The MOS Creative team.

 

Meet Kate!


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Hey there,

I’m Katy Leuschner, the new Project and Marketing Manager/Copywriter at MOS Creative. Originally from Severna Park, MD, I went off to James Madison University and graduated with a double major in Media Arts & Design (concentration in Corporate Communications) and Spanish. After graduating, I spent almost a year and a half working as the assistant to a self-made multimillionaire in Virginia. Working there was a phenomenal learning experience and also enhanced my adaptability (I would assist with writing investor summaries one day, then help lead horses on a trail ride the next).

Besides loving all the outdoorsiness of the Shenandoah Valley (hiking, caving, camping, kayaking), I felt the urge to move back to Maryland and continue exploring my interest in marketing. I had read about MOS Creative in the Baltimore Business Journal and decided to email them on a whim to see if they had any open positions that would fit my interests and experience . . . the rest is history! And luckily there’s still an abundance of outdoorsy activities around here, plus wakeboarding and crabbing.

Now instead of watching out for deer and cows as I drive home, I just need to find ways to pass the time in rush hour traffic. Currently using language CDs to brush up on my Spanish, but open to new ideas.

All in all, I’m very excited to be back in Maryland and have the opportunity to be a part of the MOS Creative team!

 

-Katy

 

Throwback Thursday: North Point Builders!


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Hello everyone! This Throwback Thursday, we want to show you a site we’ve created for North Point Builders.

We’ve come up with a slanted theme that’s prevalent throughout each page of the site.

Every aspect falls into this style.

Not only were we focused on keeping the same feel, but we also had fun with it. The navigation bar shows this.

Even the dropdown menus followed this slanted style

Notice how the Portfolio page keeps this up

We even implemented a map to show locations that this company has done work.

Like what you see? We here at MOS Creative can create an awesome site for you too. Ya’know, just ask!

-The MOS Creative Team

PS: check out our Tumblr!

Motion Graphics: Melding Graphic Design with Animation!


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Animation, it makes your marketing seem alive, vibrant and vivacious! There are many kinds and styles of animation ranging from stop-motion to cgi. But motion graphics convey a certain feeling. They’re as quick and informational as they are beautifully designed and animated.

Motion graphics are a great way to advertise yourself because of the simplistic, often minimalistic visuals. Here’s an example of our work that we’ve done:

Don’t forget to participate in the contest mentioned in the video! You’ve seen this style of animation everywhere; Motion Graphic is used frequently to this date. Most commercials, online tutorials, website ads, and more utilize this method. One of the best things about this style is it’s relatively quick to make, especially compared to a fully animated cartoon. With that being said, remember our animation post from before? With youtube being the 3rd most popular site on the web, it’s a good idea to get something on it to spread the word about your product/service/company! 200 million potential eyes on you? Sounds like a deal to me!

Remember, animation is able to do whatever you want, and is 100% editable. Motion graphics is no different! So perfecting an animated video for you is just one of the many things we at MOS Creative are proud to do for you. We’re graphic designers and animators. We see a production from conception to completion, all in-house! Pretty versatile if you ask me! Give us a shout and see what we’re about.

Let’s captivate your audience together. We want to help you stand OUT! (We’re awesome at it!)

Here’s 3 quick reasons why Motion Graphics might be perfect for you and your business:

1. Quicker turnaround than most methods of animation.
We can and want to do a Disney-esque animation for you! But you may not want to wait that long for a final product. We understand, you’ve got weeks, not years. Well, motion graphics doesn’t need to take so long to create! We can have a beautiful finished product to you, lickety-split!

2. It conveys your message in a simple, user-friendly manner.
One of the most useful aspects of Motion Graphics is the fact that it lays out everything in a visually-stimulating manner, while keeping it simple. It’s usually accompanied with a voiceover to help convey your message. Though just because most motion graphics are often minimalist, it doesn’t mean we can’t get crazy with it. Animation is limitless, and we LOVE challenges!

3. Infographics, the still version of Motion Graphics.
Infographics are a great way to explain yourself. They’re all the rage these days, and motion graphics are very similar! Essentially, motion graphics are the moving version of infographics! Both are visually enthralling, but Motion Graphics gives us a little bit of awesome added to the mix. Contact us for both!

Our jam is that we love helping you stand out. That’s just what we do, and we’re happy to do it for you. Get a hold of us and let’s see how we can set your motion graphics into… motion.

-The MOS Creative team.

 

PS: Check out our blog! Also, sorry for saying “jam”. It was dorky, but needed to be done. 

MOS Creative’s Monthly Meetup 2!: Logos!


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Hey there! It’s that time again. Time for MOS Creative’s Montly Meetup! We just wanted to check in with you, teach you something, offer our services, and hold a contest! Check out the video below for how to win!

 

 

That’s right, just comment on Tumblr, Facebook, Youtube, Twitter, or LinkedIn to win! Be our favorite by not only getting the answer right, but also making us laugh, cry, or simply scratch our heads in confusion. But now, onto LOGOS!

If you’re a reader of this blog, as you should be, we spoke about logos previously. Here, we go more in-depth—trying to find out what makes a good, effective, memorable logo. Consider this post "Logos 2: The Rebranding" :D

 

Logos date back to ancient Roman and Greek coins. What were inscribed onto them were images of leaders, gods, and memorable symbols. Each design was done simply and recognizably—just as successful logos are today.

 I wanna collect them all!

But what makes a good recognizable, and distinguishable logo? Well, you need to ask yourself, “What’s my company stand for?” mixed with a dash of, “What do I want to convey about myself/company/product?” You don’t want a jeweler with a logo looking like a metal band’s album cover. Well, that might actually be kind of cool… maybe not.

 Oh, this little thing? I got it down at Awakened Demon Jewelery!

 

A logo should fit your company. A logo should convey the attitude you want to convey. If you’re a lightbulb manufacturer, you’d probably want a logo that focuses on brightness, sleekness, and life of your product.

 

There’s got to be another reason why a good logo is a good logo. Is it maybe… mathematic? Well, yes it is! There’s a mathematical ratio proposed by Dr. Gustav Theodore Fechner that lays out a blueprint that focuses on balance and visual harmony.

 

It’s called the Golden Ratio.

 

Many logos follow it. Here’s just a few:

 

 

 

 

 

Thank you Banskt for the helpful info!

Get a hold of us at MOS Creative and we'll make a logo for you!

-The MOS Creative Team