E-mail. How can you make this unique marketing tool effective?
Pop Quiz: The most effective weapon in your email marketing arsenal is _______________? The answer is at the end of this article.
Why is it that people have this idea that “all new age marketing is created equal?” I had a client tell me she wants to do an email campaign to potential clients. I asked her why. The conversation we had sounded something like this:
Me: Why do you want to do an email campaign? Continue reading
At the dawn of a new decade, doesn’t every organization want to start out on the right foot? It’s time to find new ways for your organization to save money, cut costs, increase profit and raise morale in an environment still suffering from recession. Get creative. Think outside of the box. Embrace new concepts and strategies. Continue reading
I admit it proudly and without hesitation – I’m a bargain shopper. For as long as I can remember I’ve lived under the mantra that most things aren’t worth my money at full price when I can get them somewhere else on sale. And while I’ve spent most of my life checking price tags, I’ve noticed more comradery in the bargain world lately. While college graduates move back in with their parents, working families opt to carpool, and the Salisbury steak makes a comeback, home life minimalism starts to reflect the increasingly barren business world. Continue reading
In 2009 we were all reactive, right? We waited for something to happen, poised and ready to react to whatever came along. We saw many giants fall, many jobs get cut and little money get spent.
What happens when a huge tree falls in the forest? Well, a couple of things happen; it may take down or damage a few of the big trees that surround it on its tumble to the ground. However, it definitely creates an opening for sunlight to shine down on the smaller trees. The strongest, best prepared sapling now has the opportunity to grow into the mighty tree that once stood there. Usually more than one shrub benefits from a fallen shadow-caster.
What can you take from the example of the fallen tree? Was your business in the shadow of a larger competitor? Has one of your competitors shown obvious signs of trouble? If your competition is falling behind, Continue reading
You’ve spent countless hours in front of a glowing computer screen, strained eyes deciphering hyperlink text as morale around the office builds with anticipation. The day is here, you’ve finally reached that marking point on the road to success – your company has launched its very own website. Congratulations! The only problem is your hits tracker hasn’t moved in days. This isn’t quite the marketing breakthrough you were hoping for. Diagnosis: Classic Website Syndrome.
Build it and they will come. If only it was that easy when it comes to promoting a website for your company. The Internet offers Continue reading
Topics. Topics. Topics.
The most important lesson in PR is that your release must be news worthy. If you are submitting your release to free online directories, and I suggest that you do, your release will be reviewed for its newsworthiness. Blatant, self-promoting releases that scream ‘advertisement’ are quickly discarded in this news arena.
Topics that are news worthy:
Contact Information
There is nothing worse than Continue reading
I can’t take credit for this article, but I do believe its worth sharing. This is a great piece about one of America’s “Hottest” brands, and the way they put it all together.
On this blog I will often post up articles or stories that I find will be effective information for sales, advertising or marketing. This is the first of many thoughts. hope you like it. Continue reading
