Meet John! Baltimore’s #1 Graphic Designer

06/18/2012 | admin

John A.

John’s lifelong love of art and design inspired him to pursue a career as a Graphic Designer and create the art that surrounds us every day! His creativity also propelled his desire to work for a creative agency and led him to MOS almost 4 months ago!

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We’re Issuing YOU a challenge!

09/16/2011 | admin

What you can learn from the GAP’s mistakes

11/02/2010 | admin

We say it a lot – and I’m not about to retract one of our most-loved mottos right now. But after the GAP’s latest logo design fiasco, perhaps “Stop doing the same old s***!” needs some further clarification.

It doesn’t mean you should make a change just for change’s sake. And for heaven’s sake, don’t make a tasteless, weak and insipid change to your logo – which is the powerful visual symbol and definition of your brand – just to make a change.

“Stop doing the same old s***!” means make a strategic and bold change. Think creatively, get out of the box (and in this case, literally get out of that faded blue box!) and come up with something that doesn’t resemble an example of horribly stale ’90s design. Continue reading →

Diagnosis: Classic Website Syndrome

01/08/2010 | admin

You’ve spent countless hours in front of a glowing computer screen, strained eyes deciphering hyperlink text as morale around the office builds with anticipation. The day is here, you’ve finally reached that marking point on the road to success – your company has launched its very own website. Congratulations! The only problem is your hits tracker hasn’t moved in days. This isn’t quite the marketing breakthrough you were hoping for. Diagnosis: Classic Website Syndrome.

Build it and they will come. If only it was that easy when it comes to promoting a website for your company. The Internet offers Continue reading →

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Topics. Topics. Topics. The most important lesson in PR is that your release must be news worthy. If you are submitting your release to free online directories, and I suggest that you do, your release will be reviewed for its newsworthiness. Blatant, self-promoting releases that scream ‘advertisement’ are quickly discarded in this news arena. Topics that are news worthy:

Website launch
Product launch
Announcements (new hires, promotions, awards)
Event announcements

Contact Information There is nothing worse than a well written press release without contact information. In the upper left-hand corner, include the contact’s first and last name, business name, address, phone, fax and email address. The object of a press release is for journalists to pick it up and report on it. This is FREE publicity! They are going to want to contact the writer, or another company representative, to get more information for a potential story. They may want a quote, pictures or a number of other questions answered and it is your job to make it easy for them. For Immediate Release Unless otherwise noted, you will want to specify FOR IMMEDIATE RELEASE in caps, left-aligned on the line above your headline. This tells the reader that your release is breaking news and that they should report on it now, not later. Headline Headlines are the first thing readers see. In order to get them to read your news, you need to be brief and intriguing. * Conveys the key point of the press release * Use active voice such as: announces, introduces, interviews, launches, opens, etc. * Use the most significant key words of your article for search engine optimization * Written in bold Ex. of optimized headline: Maryland’s First Ever Mixed Martial Arts Event Makes Its Debut in Baltimore Ex. of bad headline: MMA Comes to Baltimore Summary Elaborate on the news in your headline with a full sentence or two using standard capitalization and punctuation. Body Begin with the date and city in which the press release was created, or is about. Now here’s where you get down to it; create a lead sentence that grabs the reader’s attention and summarizes what the release is about. Use the inverted pyramid method to write the body of the press release in order of importance, with the most pertinent information at the top. Remember, the object of the press release is to get to the point. Facts are important. Always include; who, what, when, where, why and how in the first paragraph of your press release if possible. Make sure that all of this information is shared within the first two paragraphs. Further down your release, you will want to include an intriguing quote from a reputable source, i.e. the event coordinator or person to whom the award was given. Quotes add interest and allow you to have a bit of fun with an otherwise fact-based release. A good quote can pique a reader’s interest.