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Neighbor marketing when you’re the new kid in town

When I started high school I didn’t know anybody. Literally, the first day I school I walked through those hollow halls and did not know a single soul. We had moved that summer, to a brand new house in a brand new town and a brand new state. Everyone else around me had known each other since kindergarten. They already had their clicks and social classes established. I was the new kid in high school. I bet you don’t envy me that.

And I don’t regret it a bit. Trust me, being the new kid has its perks. It’s a fresh start. You can create your image and define yourself to your neighbors. You can be whatever you want to be! That’s what I liked about it in high school, and that’s what i like about it still today, as we settle in to our great big new office space in a new neighborhood and new part of town. We get to be the new kids again, and meet a whole new set of neighbors!

I don’t just mean the local businesses near our Columbia office. I mean our new friends who work in the other offices of our complex. I never had trouble making friends back in high school, and things haven’t changed since then. If you’ve ever spent time in our office, you know that we aren’t shy.

So how do we plan on meeting the new neighbors in style? The same way we carry out any serious initiative… By planning an (inexpensive) full campaign around it, of course. What better way to get acquainted to our new surroundings (and network with people who know other people) than to host a “conversations and cocktails” office-warming party.

We’ll share a few drinks and funny stories, compile a list of birthdays,

I can’t even emphasize how important first impressions are. So be excited to be the new kid in town!

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Grand Prix is a Boost for Business, but a Pain in the Butt for Baltimoreans

Is the economic boost really worth the HEADACHE for people living in the city?

Crazed drivers high on adrenaline will be speeding through the Baltimore city streets at ridiculous speeds, drafting around sharp turns and probably resulting in several head-on collisions with the wall and other drivers. So what makes this scene different from any other day in Baltimore City? This time it’s sanctioned. It’s Baltimore’s Grand Prix, baby!

In case you haven’t noticed the precariously placed sets of bleachers that have magically erected in the harbor over the last few weeks, and inconvenient road closures that you’ve been swearing at for weeks now, something exciting is coming to town. Exciting, that is, unless you have to navigate anywhere in a hurry this weekend. Even getting to work this morning was a frustrating experience.

The Baltimore Business Journal has already reported about the traffic nightmares today, including Lombard St. traffic halting to a stop during this morning’s rush hour, and creating some cranky commuters. One woman complained about sitting in traffic one block from her office for an hour. That’s enough to drive any rational person way over the edge. Continue reading

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Meet Dorothy: Baltimore’s #1 Graphic Designer


Dorothy P.

Our Graphic Designer wiz-kid

Over 2 years ago, Dorothy took the skills she picked up at MICA and found the Craigslist ad that would launch her design career at MOS.

First thing she does in the AM: Goes back to sleep – we all enjoy the late morning call time at our office!

Favorite food: Steak, just like the rest of the team, cooked medium of course. A little blood never hurt anyone.

Guiltiest pleasure: Harry Potter. And she’s got the wand to prove it – try and stump her HP IQ only if you dare!

How she D.W.I.L s: Designing as if she were the client gets her creative juices a flowin!

What she loves about MOS: The good environment – do we really need to go over this again?

Celeberity crush: It might surprise you, but she’s waiting for her date with Johnny Depp.

Her life’s motto: “Treat others the way you would want to be treated” – girl’s got a good soul.

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2 Lessons to Learn from BGE’s Customer Service Slip-Up

I’m here to admit it, after this week, our office has officially seen better days. No, Irene didn’t get in the way of our team pumping out top notch projects faster than you can say “downpour”. Our beauty routines on the other hand took a major hit and we’re blaming Baltimore Gas and Electric company for the invasion of the fuglies.

Review these lessons so your company can avoid a bad rap:

1. Delegate
2. Designate

This morning, as of 9:30am, The Baltimore Sun reported that over 285,825 Maryland  residents were still without power. It was what we all had expected, what we had prepared for. What I didn’t expect was for their customer service to be as lackluster as the storm itself.

In my social media conscious world, economy 2.0 means nothing without customer service. Although BGE is a large corporation, whose customer base hovers around the millions, I still argue that they are in dire need of a little Thank You Economy crash course.

Countless radio hosts, news flashes, even my friends on Facebook  (yes, that’s what I did with the little cell power I had left) were encouraging everyone effected by the power outages to call in and notify BGE to give them a better idea of the work ahead. Normally, I would leave that kind of incessant time wasting to people who enjoy those things (namely grandmothers and cheap uncles). In fear that my particular area of the development would be disregarded, I decided to phone in. When that  started to take longer than 2 minutes, I gave up and sent a friendly email instead.

To my dismay, this was their reply:

Why get my panties is a bunch you ask? They responded didn’t they? Isn’t that all you can hope for these days?

If that’s how you perceive today’s world of tech savvy super giants, you better listen up! If you send an email, you should demand a personally tailored response. End. Of. Story. I don’t care if I email Barack Obama. If I get a response back, I want it to prove that whomever is sitting in the White House sorting through piles of American citizens’ protesting rants, heard my voice and took what I said into consideration – instead of just shoving it in the archive section of  his Gmail.

1. DELEGATE

Your company, no matter how big or small it may be, needs to delegate the proper amount of people and time for the sole purpose of doing everything in their power to create a happier, more satisfied customer.

Hearing people defend BGE’s lack of customer care because of their huge customer base, is not something I’m willing to listen to. If you’re business involves people in any way shape or form, your livelyhood relies on your ability to take care of their needs, no matter how demanding they may seem.

2. DESIGNATE

Now is the perfect time to designate distinct solutions to any potential people related problems your company may face in the future. Create mock-senarios, act out acceptable responses, whatever it takes for your company to build a breed of customers that will go the extra mile to write on your Facebook wall, Tweet about your amazing company, make it happen.

As the old saying goes – If someone has a bad experience with your business, they’re going to warn as many of their friends as humanly possible about you (which nowadays is quite alot). If they have a spectacular experience – they’ll most likely do the same – anywhere in between and you may as well not even try.

Written by Annie Yaker

Marketing Specialist

e: annie@moscreative.com

p: 410.878.7482

t: @annieyaker

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Technology Wins – Top 10 Back-to-School Ads

1. Microsoft: PC or Mini Fridge?

As a kid, the end of August was always full of anticipation and excitement – back to school time! I would actually look forward to school shopping – picking out fresh new binders and coordinating folders, setting up each binder with the necessary section dividers for each class. OK, I was a really odd, really organized little kid.

All grown up, and the end of summer is still exciting. It brings back all those familiar feelings of being granted a new opportunity and a fresh start – the world is your oyster.

Back to school is also one of the most important times of the year for brands and retailers. It’s the second-biggest selling season next to the winter holidays! Apparel, shoes, school supplies, technology -with $69 billion in sales to fight over, you better step up your marketing game.

But in an underwhelming ad season, most of the brands in the must-buys (clothing, supplies, etc.) showed up to the game with lack luster enthusiasm. It was by and far left to the technology categories to push the creativity this year – brands including Microsoft, Dell and Best Buy.

“Retailers go into announcement mode, and for the most part those don’t resonate well. Retailers aren’t developing [apparel] creative stories particularly well, and they’re missing out on an opportunity,” said Peter Daboll, CEO of Ace Metrix. “What really resonated well this year tended to be tech-oriented. Those ads either had an interesting product or an interesting new message.

Thanks to Ad Age for printing Ace Metrix’s list of top back-to-school ads. Creative effectiveness of ads is ranked by viewer reaction to national TV ads. Here’s the top 5 back-to-school ads…

1. See Microsoft above!

2. JC Penney: Turn your small change into Pennies from Heaven

Continue reading

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What to do this Weekend in Maryland: Swimming, Swinging & Snuggling

It’s been a crazy week on the east coast, between the earth quake, the rain, the anticipation of hurricane Irene headed our way, and the nail biting Ravens game last night. Whew! It’s time to sit back, relax and enjoy the weekend!

SATURDAY

DO: Hold your breath, plug your nose, and grab your goggles for this IMAX watery wonder: Wild Ocean 3D, showing at the Maryland Science Center this summer. This award-winning, action-packed 3D adventure illustrates the interplay and epic struggle for survival between man and the endangered ocean ecosystem. Find out more at Maryland Science Center.

SEE: This is NOT the elephant and clown filled circus you went to when you were a kid. Cirque du Soleil stretches your imagination again with its show Quidam. The story revolves around a lonely girl named Zoé, ignored by her parents and finding herself in another world where a host of characters from a human bull’s eye to a man with skeletal wings try to help rid her of boredom. *BONUS the Cirque troupe is conveniently performing at 1st Mariner Arena this time! Find out more at Cirque Du Soleil.

EAT: Get excited for all things fried and on a stick! That’s right, it’s time once again for the one and only Maryland State Fair! This is opening weekend for the annual fair, which run through Sept. 5, and the food and festivities are quickly coming into full swing. Foodies will surely appreciate the Craft Beers that are to be served for the first time this year. Options include Raven Beer, Heavy Seas Brewery, DuClaw Brewing, Dog Brewing from Westminster, Brewers Alley and Flying Dog Brewery, all to be served at one big booth belonging to the Brewers Association of Maryland. Find out more at Maryland State Fair.

SUNDAY

DO: Stay inside and enjoy the dry!! Although the reports of just how directly Hurricane Irene is coming towards us are still changing by the hour, why not just play it safe and take this day of rest to just bum it. You don’t get many opportunities to not do anything at all, so for Pete’s sake, let’s be lazy when we can!

SEE: What a perfect chance to snuggle up with your cutie pie under your favorite blanket holding a warm bowl of popcorn and get pop in a movie. Doesn’t matter whether it’s On Demand, Red Box to the rescue, or P.S. I Love You is playing on TBS for the 87th time. It’s all about WHO you’re spending your Sunday with!

EAT: What is the absolute best thing you can think of to indulge in on an icky, rainy, Sunday afternoon? Think something warm out of the over and smelling of heavenly delights. I’m thinking those Hershey’s Best Brownies I told you about yesterday! Hey, it’s another rainy day, you can make brownies two times in one week. I won’t tell.

Mmmmmm. Chocolate.

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Meet Serge! He’s Baltimore’s top Web Developer

Serhiy Z.

Hardworking Web developer

One Craigslist ad later, and he’s been here for 2.5 years!

Office Nickname: “Serge” – like those nifty serge protectors for your computer… get it??

First thinkg he does every morning: Caffeine. Don’t talk to him until he’s had his pot of Joe.

Guilty pleasure: Sci-fi. We second that notion!

Favorite spot in the world: His Family’s house. After all, home is where the heart is.

Where he’ll be in 5 years: Running his own company between jaunts to dream vacation spot, Bora Bora.

Favorite thing about MOS: Our team! Thanks Serge, we love you too.

Celebrity crush: Katrina Law

Motto: ” To be a great champion you must believe you are the best. If you’re not, pretend you are.”  The old fake it till you make it works for us too.

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Do you love retail therapy? This cool app from Google is for you!

So we just learned about the new Google Catalogs app, and I’m so excited about it I just have to share it!

You know how Ikea puts their catalog up online on their website? They post it front and center so you can flip through each page, just like you would an old-school print copy. Pretty cool, right?

Well this is just like that, except now you can browse through catalogs from about 100 major retailers – think Sephora, Macy’s, Brooks Brothers, Pottery Barn – all from ONE FREE app on your iPad or tablet, which means you can shop from absolutely anywhere while you’re on the go.

Of course there’s tons of video content and lots of other cool extras that marketers will populate their catalogs with to make them irresistibly “engaging and interactive” (still the hottest buzz words today!). But the best thing about Google Catalogs is definitely the convenience.

You see a product you like –> you click for more information –> you buy it online or find a nearby store –> DONE!

Or if you’re anything like me and just love the thrill of window shopping, there’s a lot of pretty pictures for you to look at!

So why do I love the idea of Google Catalogs? It’s one more thing to keep me entertained while riding in trains, planes, automobiles, or from just about anywhere. PLUS I’m hoping there’s some really good coupons in these catalogs!!

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Monday Morning Coffee Tech – Invasion of the Millennials

Incase you’ve been living in a desert warfare or maybe under some rocks, you’ve probably heard about the takeover of the Millennial generation.

It’s way worse than anything going on in London or Eygpt, these Gen Y jokesters are after it all, and they’re doing it in flip flops and cargos.

Not to say anything is wrong with these overachieving, under dressed wizkids. A lot of our team is made up of Millennials and we fully believe in freedom of expression,  in choice of clothing, work habits, and way of thinking.

As much as we embrace the unique quirks of our generation, we’re still watching our backs for the next 10 year old blogger trying to take our jobs.

Back in 2008, CBS News was already prepared for the big change. In an article published that May, they warned : ‘”Stand back all bosses!” A new breed of American worker is about to attack everything you hold sacred: from giving orders, to your starched white shirt and tie.’ Continue reading

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