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Yuriy Sings! Behind the Scenes Wednesday


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Hey there! This sneak peek into the office of MOS Creative this week comes with a song! Our head developer, Yuriy, whipped out a guitar and played us a tune. Give it a listen!

Animation: Putting Motion Into Your Marketing!


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You thought logos, slogans, SEO and hashtagging were all that went into marketing? Well, there’s much more than that! Those are sort of static; we need something a bit more ALIVE! This is where we utilize a little technique called ANIMATION!

Be it a tv commercial, online ad, or a simple video on your site—animation can be implemented into any marketing strategy. With Youtube being a prime source of entertainment (AND the 3rd most popular site on the web), you’re going to want some presence there. I mean, only 100 million internet users check out online video a day. That’s 200 million potential eyes pointed right at your animation. With more than 3 billion hours of video views per month, you’ll want to get your foot in that door.

Why animation though? Well, animation, above all, can be made to look however you’d like. You can do whatever you want with it! If you can think it, it can be created. Another great thing about animation is, it’s 100% editable! Plus, there are many styles in which to captivate your audience with–motion graphics, hand drawn animation, stop-motion animation, cg animation, cutout animation… well, the list goes on and on. There’s so many styles, so many techniques that can be utilized to create a completely unique and original piece that helps YOU stand out.

We here at MOS Creative are quite the animators ourselves. We see a production from conception to completion, all in-house! We’re pretty dang versatile! Check out our blog posts about animations we’ve done for Bumblejunk and Foodem! Get a hold of us and see what kind of animation we can do for you!

Here’s 3 quick things to keep in mind while creating an animation:

1. Consider the style.
With many options out there, you’ll need a style not only intriguing, but also one that fits your brand. You wouldn’t want a cartoony character hopping around the screen while speaking about your Mixed Martial Arts training program. Keep in mind your audience, know what they’ll respond to.

2. Length of the piece.
Animation, while quick to watch, is not quick to make. The more content you want in it, the more time it takes to animate. Though one thing MOS Creative has perfected over the years is a quick turnaround on animated projects. We pride ourselves on that fact!

3. Make it fun!   
Animation is a limitless medium, so don’t be afraid to get crazy!

While you’re here, please enjoy one of our animated projects, a quick little toon about Mosaic Power!:

 

 Check out our tumblr at moscreative.tumblr.com!

-MOS Creative Team

 

Throwback Thursday: Bumblejunk!


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We work on many projects here at MOS Creative. Do you have too much clutter? Need it removed? Well, we know just the guys who will help you out with that. This week, we want to highlight one of our favorites: Bumblejunk Junk Removal!

We’ve created many things for these guys. Here, we’ve got businesscards, yard signs, postcards, a vehicle wrap, and even an animation that ran on television!

We did all the work in-house, utilizing one of our designers, John as the voice. Tony then animated it all together. This was super fun.

The businesscards were a fun project as well. Here’s the front:image

And here’s the back:
image

We love how well the light blue and the bright, vibrant yellow play off of each other. 

While the Bumblejunk guys are out at a house, removing junk as they do, they place a nice sign in the lawn.

image

Bright, happy, and hard to miss!

The residential postcards were also a treat to make:

image

As we see in this postcard, there’s a Bumblejunk vehicle driving around. Here’s our vehicle wrap design!

image

We had a ton of fun creating this. Give Bumblejunk a call today!

-The MOS Creative Team

Check out our blog!

Hashtags: The Searchterm Menace!


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#I #am #writing #this #blog… #yolo. Hashtags are popping up all over the place. As more and more sites begin to adopt them, they seem to be everywhere. What words come to mind when you think of your business or website? Those words can be utilized as Hashtags and help categorize your site. You can get on tons of lists very quickly this way. Think of them as more specific tags.

Hashtags were first used by IRC chat networks, and popularized by Twitter, and the list of sites using them grow from there. Hashtags have become so popular that they have made it into our real life vernacular. Everyone’s seen the Jimmy Fallon and Justin Timberlake sketch, right?

Hashtags turn topics and phrases into clickable links, allowing people to easily find posts about topics they’re interested in. They are a powerful tool. A powerful tool that is often misused. It’s very easy to over-hashtag useless information. So it’s important to keep your hashtags concise and pertinent to your company.

Luckily, we here at MOS Creative know exactly how and what to hashtag for you!

Here’s 3 quick hashtagging tips for you:

1. Find out what people are looking for.

Find out what the popular tags are. Not just ones that go with what you’re doing but any that might help bring in the right people for your business or website. These will put you in categories with anything else that has been tagged the same so try not to put yourself in

2. Create custom hashtags

Create custom hashtags of your name and/or slogans. Then have people use them. Contests where you have to use a certain hashtag are always good. Or make one that almost anyone can use in a post. This is also a good way to track posts about you.

3. Consider the length of your hashtag

When people retweet your hashtagged tweet, they may want to write a little something about it on their own. If you’ve got a super long hashtag, it’ll definitely push twitter’s 140 character limit.

Keep these in mind when you make your #hashtags. Maybe you can hit us up, we’ll be able to help you with any of your advertising and marketing needs. Visit our website at http://moscreative.com/ and check back here for more fun, tips, contests, and general cool stuff!

-MOS Creative Team

Check out our Tumblr!

 

PS:

http://www.youtube.com/watch?v=57dzaMaouXA

image

Throwback Thursday – Spring Swing for the Cure!


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Blast from the past! We would just like to highlight some of the older stuff we’ve done. A project from the past, if you will.

It’s National Breast Cancer Awareness Month, so we want to highlight a project that was involved with breast cancer awareness. This week, we want to talk about Spring Swing For The Cure! This was a golf tournament back in 2008, to raise funding for the fight against breast cancer. We got the chance to design their logo, businesscard and do a booklet as well.

Here, we included a breast cancer awareness ribbon as a base, then played with combining green and pink.

With the businesscard, We kept going with the green and pink colors, by including a shot of a golf course’s grass.

 

The booklet for the event was the best part of this project. We kept the green/pink combo and the close-up of the golf course elements. My favorite part is how the green swoops going up the page seem to be coming from the golfer in the logo’s swing.

Here is a spread of some pages of the book.

 

This was a fun, productive project that went towards a great cause.

 We here at MOS Creative loved this project, and hope to do more just like it.

-The MOS Creative team.

Check out our Tumblr for other fun/cool stuff!

Behind the Scenes: Foodem.com


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We here at MOS Creative have done many projects, and here’s one of our recent ones, an animation for Foodem.com!

Our animator, Tony, cranked away at this animation. Here are some sketches of the chef character:

image

None of these made the cut

image

As you can see, our winning chef was born here! Tony then took this design, and made a full body. Then, the phonemes, or mouth motions had to be made. Here is a sketch sheet of the “happy” phonemes used in the animation:

image

These were all scanned in and drawn over in Adobe Flash. The animation was then completed with this full motion puppet!

This is just one of the animations we’ve made. We here at MOS Creative are capable of many different styles of animation/film/video and any other motion graphics projects you’d ever want! Remember our slogan: “We help YOU Stand out!” and that we do.

-The MOS Creative Team

check our our other blog, at moscreative.tumblr.com!

Geo Targeting has come to Twitter: What it means for local business


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twitter-for-businessSocial media giant Twitter has begun offering geo-targeting advertising campaigns, used for mobile advertising based on user location.  Businesses are given the ability alert people to in-store events, promotions, and newly available brands through ads on Twitter tailored to the latitude and longitude of each user.

In practical terms, this means that someone walking down the street toward your store front could be pinged on their Twitter feed that you are offering a special, and to mention Twitter to claim it. This way, a storeowner can drive more foot traffic into their location with a very specific message and promotion already in play.

The idea started with zip code targeting, a method that Facebook has been using for years, to help companies pick local audiences for promoting products and services.  In time, the geo-targeting feature hopes to pinpoint users down to a latitude and longitude, giving companies more power to draw in specific audiences in close range to their business location(s).

How will this technology better serve you?

Companies: Simple.  Highly specific location-based mobile ad targeting is a great way to drive in-store traffic numbers.  The ability to reach out to somebody around the corner from your storefront and tell him/her of a discount or new line of product is powerful; imagine interested customers whith an offer in hand they want to utilize.

Potential customers:  Imagine as a customer you are walking in your favorite shopping area. You love Godiva Chocolate, but do not usually spring for it. You check your Twitter feed and suddenly are presented with a nice discount or a free piece of chocolate from the Godiva shop four stores down. It’s like taking the in the moment, never know what you’re going to get advertising from someone like Groupon and applying it to you locally. It’s great!

 

mobile-shoppingHow much of an audience would the ads be reaching?

Just a few statistics for you:

  • 4 billion mobile phones in use worldwide, 1.08 billion of which are smart phones
  • Current trends show that by 2014, mobile internet usage will be higher than that of desktop internet
  • With 165 million active users on Twitter, over 50% of them use Twitter Mobile (Microsoft Tag)
  • 46% of online users count on social media when making a purchase decision
  • 71% of shoppers believe they’ll get a better deal online than in stores. (Nielsen)

With the boom in e-commerce, mobile usage, and growth in people’s reliance on mobile technologies and social media, this new offering from Twitter is perfectly timed.

For both customers and businesses it is a win-win as relationships in digital marketing constantly strive to create more personal connections.  Reaching out to someone who is in your neighborhood and browsing their phone is the next step.

If you have any ideas on what you’d do with this, or have any questions for us, please leave us a message below, or give us a call and we’d be more than happy to discuss!

You can visit us at MOSCreative.com.

AM

Check out our guest blog with Infusion Soft: We discuss the power of managed PPC to control budgets and drive leads.


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We recently had chance to blog on behalf of Infusion Soft, a great provider of inbound marketing management software.

We discussed a PPC campaign we have been working on and how we took a data driven approach to the campaign and were able to reduce their overall cost per acquisition and optimize their campaigns.

Check it out here:

http://bigideasblog.infusionsoft.com/driving-web-traffic/

Video Advertising Comes To Instagram: Our Thoughts.


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Is Instagram two times better than Twitter? Two and a half times better to be precise. Instagram announced yesterday that they will be entering direct competition with Twitter by releasing their new Video function attached to their popular app. This means users can now record and share 15 second videos with a variety of filters and edit. This is in comparison to Twitter’s six second videos. (15/6=2.5 see what we did there?)

Keep reading and we’ll discuss how this is going to help businesses connect with their followers and build engagement.

Inst. Video Img The big question of course is how us creatives and businesses are going to use this.

Think about it this way. TV commercials work, they have always worked, and that’s why people keep paying for them. But, they are expensive, and only on one “device”, the TV.

Instagram, and also Vine have opened us up to do free, opt in TV advertising on people’s social channels.

Think about it this way:

Say you are a restaurant and you got a group of people to like you for a free appetizer. Those people are opted in now. They are going to see your posts (most of them). You have been talking about special deals, event nights etcetera. But, they are not biting and you can not figure out why all this social media talk isn’t giving you what you expected.

With this new avenue you can put teaser videos out, fun videos, behind the scenes videos, and straight up advertising videos. This is the kind of content that gets people talking and sharing and frankly, caring about your brand. The numbers are great, they are actually 100% more engaged  according to the Adobe Digital Video Benchmark.

Expect to see engagement rates and subsequent conversions soar for brands who take advantage of video advertising and content on Instagram and Vine.

TV is expensive, but we just got our hands on free, opt in video advertising where people are spending their time (Social Media). Let’s not waste this opportunity.

Need a professional video done? Get in touch, we would love to help. Now is a perfect time before this new channel is saturated.

MOSCreative.com

JT

 

Modern Web Design: Some of our favorites.


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Web Design is always changing, and what may have been a trendy and engaging site five years ago could be old news. We see this all the time with clients who may have done something very trendy, but now their traffic is down and their bounce rates are up.

Fair or not, a lot of visitors will judge you based on your site’s design, great content or not.

Here are a couple of moderately future proof design ideas that we love, and that your visitors will be impressed enough to stick around for or even share.

Progressive Loading:

This style of website’s goal is simplicity and focus. As a visitor scrolls through the website everything loads up on the same page in a dynamic progression of content. In a marketplace where everyone has short attention spans, it’s not always wise to expect someone to click through 4 pages of your site to read your whole story before doing a sign up form. This method keeps people focused and tells the story your way and naturally flows into your call to action.

Click here for some great single page designs.

Click here for some great single page designs.

Textured Background:

Textured backgrounds are great as a way to add some reality to website, you can make your site seem like something tangible, something more than pixels on a screen. One thing to be aware of is overdoing it though, as too much can be distracting and reduce the focus on your site.

Textured Backgrounds

Typography:

For a while there was a trend with sites using safe fonts. You were never quite sure if it would cause issues on your site to use a more interesting font. These days however, it’s gotten much easier and safer to spice things up on your site because there are a lot of new apps and protections to make sure that the site will operate as intended. This has led to a resurgence in interesting, branded fonts on sites.

Sorry! No link this time!

Sorry! No link this time!

High Res Web:

These days everyone is using high res devices, but, those high res devices can be any number of sizes or dimensions. Users are sensitive to resolution and “crispness” of images like never before. This means for designers that making use of all the modern tools is a must to display crisp graphics in a responsive way.

Click for a great blog on the subject.

Click for a great blog on the subject.

Using Pastels:

This follows the current trend of simplifying websites and going for minimalism. The pastel color pallet makes sites seem more simple and friendly. Another benefit is it adds more contrast to the site and gives your visitors happy feelings.

Click for 50 great sites that use Pastel.

Click for 50 great sites that use Pastel.

Infographics and Social Media:

The most important thing to note about this ongoing trend is its shareability. People love sharing information but with the oversaturation of information people are much less likely to read a couple of pages on a subject. Because of this, we need to give them bite sized and friendly doses of information if we want people to engage.

Infographic

 

Thank you for reading! We hope that this helped spark some ideas for your new website or your next website update.

You can leave a comment or question below and we will make sure to get back to you!

Check us out at MOSCreative.com.

Best,

JT